# Specialist, B2B Field Marketing

**Company**: Mastercard
**Location**: Taipei, Taiwan
**Experience**: mid
**Job type**: full-time
**Category**: Marketing
**Industry**: Finance

**Apply**: https://mastercard.wd1.myworkdayjobs.com/en-US/CorporateCareers/job/Taipei-Taiwan/Field-Marketing-Specialist--Partner-Events_R-291712?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_62406533-610

## Description

Mastercard Services Marketing is seeking an experienced B2B Field Marketing Specialist to help drive Asia Pacific demand generation, field engagement, and regional campaign execution.

As a key member of the Asia Pacific field marketing team, you will partner closely with Partner Sales, business development, product marketing, regional marketing, Partner Marketing and global marketing teams to develop and execute integrated campaigns.

Responsibilities:

- Plan and manage regional partner events and provide partner support at trade shows, executive briefings, and other field activities that build brand relevance, deepen customer engagement, and generate qualified leads.

- Own hands-on campaign execution and performance reporting for field events, target account marketing activities, and regional demand generation programs.

- Contribute to in-market event execution including branding and content development and lead the event planning and execution.

- Analyze campaign performance against evaluation metrics, and consistently communicate outcomes to stakeholders while identifying opportunities to improve performance.

- Coordinate with regional business owners, country teams, product marketing, customer marketing, and partner sales teams to deliver integrated programs.

- Partner closely with sales and business development teams to align campaign priorities, support partner account engagement, optimize lead handoff, and track post-campaign follow-up.

- Effectively partner with third parties and internal partners to drive desired outcomes.

- Navigate Mastercard approvals, contracting, budget, and reporting processes with strong attention to detail and operational discipline.

Requirements:

- 3-5 years of B2B marketing experience, with strong experience in field marketing, demand generation, account-based marketing, or event-led customer/partner engagement.

- Fluency in Mandarin.

- Self-directed, creative, and commercially minded; able to proactively bring ideas forward, solve problems, and find practical ways to improve campaign performance and customer engagement.

- Strong writing and messaging skills for field marketing activities.

- Proven ability to work effectively in a matrixed marketing organization and build strong relationships with sales, product, regional marketing, and global marketing teams.

- Hands-on experience developing email campaigns, event communications, nurture journeys, and other campaign assets.

- Experience with Partner/Channel Sales preferred, but not required.

- Detail-oriented, well organized, and able to manage multiple programs, stakeholders, timelines, and priorities in a fast-paced environment.

- Analytical and performance-oriented, with the ability to pull, interpret, and present marketing data to inform decisions and communicate results.

- CRM experience required; Salesforce.com experience preferred.

- Marketing automation experience required; Salesforce Marketing Cloud experience preferred.

- Comfortable traveling up to 25% of the time to support in-region events, partner engagements, and internal planning moments.

- Bachelor’s degree in marketing, business, communications, or a relevant field of study preferred.

Benefits:

- Insurance (including medical, prescription drug, dental, vision, disability, life insurance)

- Flexible spending account and health savings account

- Paid leaves (including 16 weeks of new parent leave and up to 20 days of bereavement leave)

- 80 hours of Paid Sick and Safe Time

- 25 days of vacation time and 5 personal days

- 401k with a best-in-class company match

- Deferred compensation for eligible roles

- Fitness reimbursement or on-site fitness facilities

- Eligibility for tuition reimbursement

## Skills

### Required
- B2B marketing
- field marketing
- demand generation
- account-based marketing
- event-led customer/partner engagement
- Mandarin

### Nice to have
- Partner/Channel Sales
- Salesforce.com
- Salesforce Marketing Cloud

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Source: [Apply at mastercard.wd1.myworkdayjobs.com](https://mastercard.wd1.myworkdayjobs.com/en-US/CorporateCareers/job/Taipei-Taiwan/Field-Marketing-Specialist--Partner-Events_R-291712?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)