# Senior SEO Specialist, International Markets (German + English)

**Company**: Zendesk
**Location**: Lisbon
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Technology

**Apply**: https://zendesk.wd1.myworkdayjobs.com/en-US/zendesk/job/Lisbon-Portugal/Senior-Search-Engine-Optimization-Specialist_R35457?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_620aaeb7-689

## Description

We are hiring a Senior SEO Specialist to drive organic search execution across key international markets, with Germany as a core market, alongside the UK, ANZ, and Singapore.

This role delivers content and technical SEO programs across its markets while helping Zendesk adapt to AI-powered, answer-first discovery. The ideal candidate combines strong international SEO and AEO expertise with technical depth, analytical thinking, and hands-on experience using AI-powered automations and agentic workflows to scale execution.

This is a senior individual contributor role requiring independent execution, strong prioritization, sound judgment, and cross-functional influence.

**International SEO & AEO Strategy**

- Execute and contribute to SEO and AEO strategy across Germany, the UK, ANZ, and Singapore markets, tracking visibility, traffic, MQLs, and pipeline influence.

- Develop market-specific recommendations based on search demand, customer intent, competitive dynamics, business priorities, and emerging AI-discovery behavior.

- Lead German-language organic work, including keyword and intent analysis, SERP and competitive analysis, content opportunities, and evaluation of localized content quality.

- Surface and prioritize content opportunities, working with Content, Localization, Regional Marketing, and Product Marketing to improve organic visibility, topical authority, AI retrieval, citations, and recommendations.

- Plan and execute SEO/AEO experiments, document learnings, and help scale successful approaches across markets.

**Technical SEO, AI & Automation**

- Maintain technical SEO health across assigned markets, including crawling, rendering, indexing, internal linking, site architecture, structured data, Core Web Vitals, and discoverability.

- Conduct technical audits and translate findings into prioritized recommendations, partnering with Web and Engineering through implementation and QA.

- Assess SEO and AI-discovery implications of page launches, site changes, localization, JavaScript/rendering, and structured data implementation.

- Develop and improve AI-powered automations and agentic workflows that scale research, content optimization, localization, technical analysis, QA, monitoring, and reporting.

- Identify repetitive processes that can be automated and prototype solutions using LLMs, agents, APIs, workflow automation platforms, scripting, or similar technologies, with appropriate human review and quality controls.

**Analytics & Cross-Functional Leadership**

- Analyze performance using GA4, Google Search Console, Snowflake, industry-standard SEO tools, and AEO platforms such as Profound.

- Measure performance across traditional search and AI-powered discovery, including visibility, citation share, retrieval, recommendation share, and competitive movement.

- Connect organic performance to business outcomes and translate data into clear priorities, recommendations, and next steps.

- Act as an SEO/AEO partner for assigned markets, collaborating across Content, Web, Engineering, Product Marketing, Analytics, Localization, Regional Marketing, and Paid Media.

- Communicate complex SEO, technical, and AEO insights clearly and influence roadmap priorities through data-driven recommendations.

**Required Qualifications**

- 5+ years of hands-on SEO experience, preferably in SaaS or enterprise environments.

- Professional fluency in German and English, with the ability to independently evaluate German-language search behavior, SERPs, intent, content quality, and competitive positioning.

- Demonstrated experience executing both content and technical SEO, including crawling, indexing, rendering, internal linking, structured data, and JavaScript SEO.

- Hands-on experience with AEO and AI-powered discovery, including optimizing for visibility, citations, retrieval, and recommendations across LLMs and answer engines.

- Experience managing SEO across multiple countries, languages, or regional markets.

- Hands-on experience applying AI-powered automations or agentic workflows using LLMs, agents, APIs, workflow automation tools, scripting, or equivalent technologies.

- Strong analytical skills and experience with GA4, Google Search Console, Snowflake or similar data platforms, and industry-standard SEO/AEO tools.

- Strong experience running experiments, prioritizing competing opportunities, and independently driving initiatives from diagnosis through execution and measurement.

- Strong written and verbal communication skills with demonstrated cross-functional influence.

## Skills

### Required
- SEO
- AEO
- German
- English
- GA4
- Google Search Console
- Snowflake
- JavaScript
- Structured Data
- Core Web Vitals
- LLMs
- Agents
- APIs
- Workflow Automation

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Source: [Apply at zendesk.wd1.myworkdayjobs.com](https://zendesk.wd1.myworkdayjobs.com/en-US/zendesk/job/Lisbon-Portugal/Senior-Search-Engine-Optimization-Specialist_R35457?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)