# Paid Media Marketing Manager

**Company**: Cisco
**Location**: San Jose, California
**Work arrangement**: remote
**Experience**: senior
**Job type**: full-time
**Salary**: $154,900.00 to $225,300.00
**Category**: Marketing
**Industry**: Technology

**Apply**: https://cisco.wd5.myworkdayjobs.com/en-US/Cisco_Careers/job/San-Jose-California-US/Paid-Media-Marketing-Manager_2023809-1?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_61fa36bf-2d8

## Description

## Job Summary

We are seeking a Paid Media Marketing Manager to join our team, driving the digital growth strategy for the Cisco security portfolio. You will own the end-to-end strategy and execution of digital campaigns to drive measurable audience engagement, lead acquisition, and marketing pipeline growth.

## Key Responsibilities

- Develop and execute digital campaigns across search, social, and emerging AI-native channels to drive lead acquisition and marketing pipeline growth

- Translate complex business priorities into high-performing paid media plans

- Manage campaigns hands-on and collaborate with external agency partners and cross-functional teams

- Implement AI-driven workflows to enhance campaign research, creative development, and optimization

- Analyze campaign performance and make data-driven decisions to optimize results

## Requirements

- Bachelor's degree and 6+ years of experience in performance marketing, paid media, digital acquisition, or growth marketing

- Experience building and launching campaigns in advertising platforms (e.g., Google Ads, Microsoft Ads, LinkedIn, Meta, Reddit)

- Experience developing structured tests across audiences, creative channels, and landing-page experiences

- Experience managing external media agencies and validating campaign performance

- Experience using AI or automation to improve campaign workflows, data analysis, and reporting

## Preferred Qualifications

- Experience with copywriting for digital ads, web analytics, tag management, CRM, or data-visualization systems

- Experience with attribution modeling, incrementality testing, or customer-lifetime-value (CLV) optimization

- Ability to translate complex performance data into clear, actionable recommendations

- Experience marketing complex B2B technology, cybersecurity, or SaaS solutions

- Creative judgment and experience developing actionable briefs for content, design, video, and animation partners

## What We Offer

- Competitive salary range: $154,900.00 to $225,300.00

- Comprehensive benefits package, including medical, dental, and vision insurance, 401(k) plan with Cisco matching contribution, paid parental leave, and more

- Opportunities for professional growth and development in a dynamic and collaborative environment

## Skills

### Required
- performance marketing
- paid media
- digital acquisition
- growth marketing
- Google Ads
- Microsoft Ads
- LinkedIn
- Meta
- Reddit
- AI
- automation

### Nice to have
- copywriting
- web analytics
- tag management
- CRM
- data-visualization systems
- attribution modeling
- incrementality testing
- customer-lifetime-value optimization

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Source: [Apply at cisco.wd5.myworkdayjobs.com](https://cisco.wd5.myworkdayjobs.com/en-US/Cisco_Careers/job/San-Jose-California-US/Paid-Media-Marketing-Manager_2023809-1?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)