# Senior Product Analyst

**Company**: Tide
**Location**: Hyderabad
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Category**: Product Management
**Industry**: Finance

**Apply**: https://job-boards.greenhouse.io/tide/jobs/8000356003?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_61ba6069-642

## Description

As a Senior Product Analyst (Member Acquisition Marketing) at Tide, you'll manage insights projects related to member growth and acquisition.

You will:

- Present insights to stakeholders and senior management, translating analysis into actionable recommendations

- Interrogate data using SQL and Python to solve key business problems

- Improve performance marketing and growth initiatives with descriptive to prescriptive analytics

- Deal with ambiguity and form ambiguous questions into defined solutions

- Support building analytics roadmaps for customer strategy, acquisition efficiency, and budget optimization

- Collaborate with Analytical engineering and Martech to integrate data sources

- Advise performance marketing stakeholders on member attribution

- Measure and report performance of marketing campaigns, assessing ROI and KPIs

- Support Analytics leadership in prioritizing business cases

- Refine work items with the business to ensure timely and quality deliverables

- Champion storytelling, prioritization, and commercial mindset

Requirements:

- 6+ years of experience in an analytics team, preferably in fintech

- Experience in Performance Marketing is mandatory

- Sound understanding of digital marketing tools and Multi-touch attribution, Marketing Mix Modelling, Cohort Analysis, Customer Lifetime Value

- Excellent leadership skills, strong SQL and visualization skills, and great storytelling abilities

- Ability to deal with ambiguity, form relationships with the business, and drive data-driven decision-making

Benefits:

- Competitive compensation, including salary and share options

- Generous annual leave and bank holidays

- Parental leave, including paid maternity, paternity, and adoption leave

- Sabbatical options, health insurance, life and accident cover, and mental wellbeing support

- Volunteering and development days, learning and development budget, and WOO (work outside the office) options

- Home office setup contribution and laptop ownership

## Skills

### Required
- SQL
- Python
- Performance Marketing
- Digital Marketing
- Multi-touch attribution
- Marketing Mix Modelling
- Cohort Analysis
- Customer Lifetime Value
- Google Analytics
- Appsflyer

### Nice to have
- fintech
- data science
- analytics

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/tide/jobs/8000356003?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)