# Marketing Analytics and Insights Lead

**Company**: PayPal
**Location**: New York City, NY
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Salary**: $143,500.00 - $212,850.00 Annually
**Category**: Marketing
**Industry**: Finance

**Apply**: https://paypal.wd1.myworkdayjobs.com/en-US/jobs/job/New-York-City-New-York-United-States-of-America/Senior-Manager--Lifecycle-Transformation---Growth_R0137826-1?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_615c68ca-623

## Description

You will own the intelligence layer of PayPal's marketing modernization efforts, understanding hundreds of millions of customers, deciding what to put in front of them in real-time, and proving what drives growth.

**Responsibilities:**

- Lead complex marketing projects and initiatives to drive business growth

- Resolve complex marketing problems and develop innovative solutions

- Determine methods and procedures for new marketing assignments

- Implement global process improvements to enhance marketing effectiveness

- Collaborate with senior leadership to align marketing strategies with business goals

- Provide thought leadership and expertise in marketing best practices

- Lead the data, decisioning, and measurement workstream of the Lifecycle Marketing Platform (LCMP) transformation

- Define the customer data, audience, and signal strategy for lifecycle marketing

- Own offer decisioning and next-best-action strategy

- Build and run an enterprise experimentation program

- Establish the marketing ROI (mROI) and measurement framework

- Own the capability-gap scorecard and benefits tracking

- Ensure audiences and decisions activate cleanly in live journeys

- Bring performance insight into annual planning and budget prioritization

- Champion enterprise data governance principles

- Prepare executive narratives that translate technical data and decisioning choices into business outcomes and financial impact

**Requirements:**

- 8+ years relevant experience and a Bachelor’s degree

- Experience in marketing analytics, data strategy, decisioning, or marketing technology

- Deep hands-on experience with customer data platforms and enterprise-scale audience and segmentation strategy

- Experience designing and operating offer decisioning or next-best-action capabilities

- Proven leadership of experimentation programs

- Strong measurement expertise across marketing mix modeling, multi-touch attribution, incrementality testing, and mROI frameworks

**Nice to Have:**

- 10+ years of experience in marketing analytics, data strategy, decisioning, or marketing technology

- Experience applying AI/ML to personalization, propensity modeling, and real-time decisioning at scale

- Track record of turning data into measurable business impact

- Proven ability to build compelling executive narratives and present to SVP/C-suite audiences

## Skills

### Required
- marketing analytics
- data strategy
- decisioning
- customer data platforms
- experimentation programs
- measurement frameworks

### Nice to have
- AI/ML
- personalization
- propensity modeling
- real-time decisioning
- executive narratives

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Source: [Apply at paypal.wd1.myworkdayjobs.com](https://paypal.wd1.myworkdayjobs.com/en-US/jobs/job/New-York-City-New-York-United-States-of-America/Senior-Manager--Lifecycle-Transformation---Growth_R0137826-1?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)