# Manager - Digital Marketing

**Company**: SWIGGY
**Location**: Bengaluru, KA
**Work arrangement**: hybrid
**Job type**: full-time
**Category**: Marketing
**Industry**: Technology

**Apply**: https://jobs.smartrecruiters.com/SWIGGY/6000000001311880-manager-digital-marketing?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_61112d78-089

## Description

Swiggy is India's leading on-demand delivery platform with a tech-first approach to logistics and a solution-first approach to consumer demands.

This position will be part of the Growth Marketing vertical. This is a performance-first role: the mandate is acquisition and outcomes, not campaign execution for its own sake.

Key Responsibilities:

- Own and execute performance marketing strategy on Meta and Google to drive user acquisition and ticket sales across a live, fast-moving events calendar.

- Build a working understanding of consumer tech and app ecosystems , mapping user journeys from discovery through purchase to inform targeting and media strategy.

- Take an insight-driven approach to media planning; use AppsFlyer and other attribution tools to optimize budgets and improve media efficiency across concurrent events.

- Maintain current, hands-on expertise in Meta Ads Platform, and Google Ads algorithms programmatic channels.

- Improve Quality Scores through ad relevance, landing page quality, and other optimization levers.

- Own measurable KPIs , CAC, conversion rate, CTR , with clear accountability for outcomes.

- Drive creative optimization and A/B testing across ad sets and platforms to maximize efficiency.

- Report campaign results with funnel trends and projections, translating data into next steps.

QUALIFICATIONS: Requirements:

- Experience in performance marketing, with deep, hands-on expertise on Meta (Facebook & Instagram) and Google Ads.

- Agency background preferred , exposure to a range of problem statements and budgets at scale , or a consumer tech/app-based platform background.

- Demonstrate ownership of campaigns and budgets independently, at scale , this is a performance marketing mandate, not a general digital marketing one.

- Strong analytical, stakeholder management, and communication skills; self-driven with a strong bias for action.

- Hands-on experience with Google and Meta Ads Manager and MMP platforms like AppsFlyer.

- Based in Bengaluru.

## Skills

### Required
- Meta Ads
- Google Ads
- AppsFlyer
- performance marketing
- analytical skills
- stakeholder management
- communication skills

### Nice to have
- agency background
- consumer tech/app-based platform background

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Source: [Apply at jobs.smartrecruiters.com](https://jobs.smartrecruiters.com/SWIGGY/6000000001311880-manager-digital-marketing?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)