# Omnichannel & Content Associate **Company**: Pfizer **Location**: Quarry Bay, Hong Kong **Experience**: mid **Job type**: full-time **Category**: Marketing **Industry**: Healthcare **Apply**: https://pfizer.wd1.myworkdayjobs.com/en-US/PfizerCareers/job/Hong-Kong---Quarry-Bay/Omnichannel---Content-Associate_4966808?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply **Canonical**: https://yubhub.co/jobs/job_5fc11fd3-b81 ## Description We are seeking an Omnichannel & Content Associate to run always-on content and campaigns for Pfizer Hong Kong. You will own social and video content end-to-end,from brief through medical/legal review to publishing and boosting,across our owned channels (Pfizer Hong Kong YouTube, Facebook and Instagram) and paid media (paid social, SEM and programmatic). **Responsibilities** ### Content Production - Run the content calendar for Pfizer Hong Kong social channels, including regular disease-education posts: briefing, Chinese/English copywriting, design coordination, medical/legal submission, and scheduling. - Coordinate video series (e.g., doctor Q&A, patient stories) from outline and script through shoot, post-production, subtitles, metadata, and publishing, working with Marketing, Medical, healthcare professionals, and production houses. - Drive ideation for social and video content, and review agency-developed content to ensure fit to objectives, brand voice, and compliance. ### Omnichannel Campaigns - Execute always-on and direct-to-consumer campaigns across paid social, SEM, and programmatic with media agency partners: briefs, ad copy, tracking set-up, budget pacing, and wrap-up reports. - Turn agency reports into regular performance updates for brand teams, with concise narratives and clear next steps. - Plan content boosting on owned channels and support measurement readiness by maintaining clean tagging, trafficking details, and documentation suited for a regulated setting. - Handle vendor administration, including quotes, purchase orders, invoices, and talent consent forms. ### Search, AI Visibility & Social Listening - Audit how focus brands appear in Google search, AI Overviews, and AI assistants (e.g., ChatGPT, Perplexity), identify content gaps, and build a content roadmap to close them, including with medical group partners. - Use social listening insights to shape content topics, and work with analytics colleagues to keep content and AEO/GEO dashboards up to date. ### AI & Intelligent Automation - Leverage AI tools (including Copilot) to create compliant content faster,drafts, variations, visuals, and video assets,following internal AI governance and approval processes. - Build simple AI agents and automations for content and campaign workflows (e.g., claim pre-checks, video metadata, report summaries), working with the team’s automation lead on larger use cases. - Help drive internal adoption by co-running AI sharing sessions and newsletters, and capture outcomes at a high level (e.g., time saved, quality improvements) to inform continuous improvement. ### Governance & Ways of Working - Uphold medical/legal approvals, brand standards, and documentation practices appropriate for a regulated industry. - Maintain the promotional materials expiry tracker and drive timely renew or withdraw decisions with brand teams. - Collaborate effectively with Marketing, Medical, Data/Analytics, and agency partners to meet quality bars and timelines. **What You'll Gain** - End-to-end exposure to how content, channels, and analytics connect to business outcomes. - Hands-on experience with campaign performance measurement and AI search visibility (AEO/GEO) that inform real decisions. - Practical AI skills using modern tools (including Copilot) to speed up content creation, build simple automations, and boost productivity. - Cross-functional collaboration across marketing, medical, and analytics teams, building stakeholder and project-management muscle. - Category understanding in a complex, highly regulated healthcare environment,ideal for long-term growth in marketing, analytics, or commercial excellence. **Qualifications** - 1–2 years of experience in digital marketing, content operations, or marketing analytics (agency or in-house). - Hands-on experience with always-on programs across paid social, SEM, or programmatic, and with platforms such as Meta Business Suite and YouTube Studio. - Experience coordinating video or social content production with agencies or vendors; comfortable with campaign data, spreadsheets, and tagging standards. - Strong communication skills: turns data and creative ideas into crisp, actionable narratives. - Comfortable working with agencies and cross-functional partners in a structured, compliance-oriented environment. - Strong copywriting skills in written Chinese (including Cantonese) and English. - Healthcare or pharmaceutical experience is a plus but not required. **Core Competencies** - Think out of the box: brings fresh ideas to content, channels, and measurement. - To-do/can-do attitude: proactive, resourceful, and biased toward action. - Campaign ownership: owns timelines and quality across all deliverables, and makes clear who owns each step. - Operational rigor: calendar discipline, QA mindset, and meticulous documentation. - Collaboration & communication: builds trust and momentum with cross-functional teams and partners. - Learning mindset: eager to experiment, iterate, and adopt new tools (including AI). ## Skills ### Required - digital marketing - content operations - marketing analytics - Meta Business Suite - YouTube Studio - campaign data - spreadsheets - tagging standards - communication - copywriting - Chinese - English - AI tools - Copilot - Cantonese ### Nice to have - healthcare - pharmaceutical --- Source: [Apply at pfizer.wd1.myworkdayjobs.com](https://pfizer.wd1.myworkdayjobs.com/en-US/PfizerCareers/job/Hong-Kong---Quarry-Bay/Omnichannel---Content-Associate_4966808?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)