# FBS Online Social Marketing Specialist

**Company**: Capgemini
**Work arrangement**: remote
**Experience**: mid
**Job type**: full-time
**Category**: Marketing
**Industry**: Finance
**Wikidata**: https://www.wikidata.org/wiki/Q1034621

**Apply**: https://jobs.workable.com/view/2Ub2GS4aw81GWANAvwK2B6/remote-fbs-online-social-marketing-specialist-in-mexico-at-capgemini
**Canonical**: https://yubhub.co/jobs/job_5f969d21-4e6

## Description

Our client is a leading insurer seeking a skilled FBS Online Social Marketing Specialist to join their team. As a key member of the marketing team, you will be responsible for developing and executing online social marketing strategies to enhance customer engagement and retention.

**Responsibilities**

- Leverage digital analytics and manage day-to-day operations of paid Display & Social Media Acquisition plans

- Create and manage campaigns that deliver on key KPIs of sales calls and premium

- Analyze weekly campaign performance to feed into management reporting and lead audience management and segment creation within technology platforms

- Partner with analytics team to create dashboards for analysis and optimization

- Manage vendors, including display networks and social websites

- Coordinate with cross-functional partners to include analytics, creative/content and customer relationship management (CRM) team to execute specific display and social media campaigns as needed

**Requirements**

- Bachelor's degree in marketing, Business, or a related field

- English proficiency

- Proven experience with Braze or similar marketing automation platforms

- Salesforce Marketing Cloud

- Strong understanding of customer journey mapping and lifecycle marketing

- Excellent analytical skills with the ability to interpret data and make data-driven decisions

- Proficiency in HTML, CSS, and basic coding for email templates

- Strong project management skills with the ability to manage multiple campaigns simultaneously

- Excellent communication and collaboration skills

- Ability to manage and implement several marketing campaigns

**Benefits**

- Competitive salary and performance-based bonuses

- Comprehensive benefits package

- Career development and training opportunities

- Flexible work arrangements (remote and/or office-based)

- Dynamic and inclusive work culture within a globally renowned group

- Private Health Insurance

- Pension Plan

- Paid Time Off

- Training & Development

## Skills

### Required
- Braze
- Salesforce Marketing Cloud
- HTML
- CSS
- Basic coding for email templates
- Project management
- Analytical skills
- Customer journey mapping
- Lifecycle marketing

### Nice to have
- Digital analytics
- Paid Display & Social Media Acquisition plans
- Campaign management
- Audience management
- Segment creation
- Vendor management
- Cross-functional collaboration