# Head of Performance Marketing

**Company**: Neighbor
**Location**: Lehi, UT
**Work arrangement**: onsite
**Experience**: executive
**Job type**: Full-time
**Category**: Marketing
**Industry**: Technology

**Apply**: https://jobs.lever.co/neighbor/f0ca39d8-f390-449d-9cd0-6d7425b7f1e2?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_5f5c531f-986

## Description

At Neighbor, we're building the largest hyperlocal storage and parking marketplace in the world. We've raised over $75 million from top-tier investors including Andreessen Horowitz and the CEOs of DoorDash, StockX, and Uber. Our marketplace operates in all 50 states, and we're just getting started.

Neighbor is hiring a Head of Performance Marketing to own paid acquisition across our marketplace and scale revenue at efficient returns. This is a hands-on, player-coach role. You'll work directly with our VP of Marketing and lead a team of three paid performance leads (one each for item storage, vehicle, and supply) to execute, scale, and systematize paid growth.

## Key Areas of Accountability

### Performance Marketing & Media Buying

- Own paid acquisition performance end to end across renter and host demand, with direct accountability for ROAS and revenue growth

- Stay hands-on steering our accounts: architecture, audiences, bidding, budget pacing, and optimizations

- Set channel strategy across Meta, Google, and emerging paid platforms, scaling winners and cutting what isn't working quickly

### Creative Strategy & Funnel Optimization

- Partner with our Creative team on a high-velocity testing pipeline, using performance data to define direct-response creative briefs and new personas and themes to test

- Partner with vertical product managers on landing page and conversion testing, while running your own paid-only tests

- Identify fatiguing ads and audiences early and keep a steady flow of fresh bets in market

### Offline & Upper-Funnel Expansion

- Launch and scale CTV, remnant TV, direct mail, and other offline channels, working directly with media partners on planning and execution

- Build testing roadmaps for new channels and prove their impact through geo holdouts, on/off tests, and incrementality reads

- Partner with our Data team on media mix modeling and multi-touch attribution, and use the outputs to reallocate spend

### Budgeting & Forecasting

- Own the paid P&L: set and manage budgets by channel and vertical in partnership with Finance

- Build performance forecasts, goals, and OKRs, and lead quarterly planning around seasonality so launches are ready before demand peaks

- Deliver clear performance reporting and budget recommendations to marketing and company leadership

### Team & Cross-Functional Leadership

- Lead and coach three paid performance leads (item storage, vehicle, and supply), raising the bar on speed, rigor, and results

- Partner with Data on conversion tracking and dashboards so every paid channel is measured with confidence

- Partner with Lifecycle and Sales to turn host leads generated by paid into closed supply

## Qualifications

- 5+ years of hands-on performance marketing experience at a high-growth direct-to-consumer brand or performance marketing agency

- Proven P&L impact: a track record of managing and scaling $5M+ annual paid media budgets with direct accountability for ROAS, CAC, and revenue targets

- Meta mastery: deep, hands-on Meta Ads expertise built through high-volume creative testing, plus strong Google Ads experience

- Analytical rigor: advanced proficiency in performance analysis, forecasting, attribution modeling, and testing

- Technical depth: experience with conversion tracking (pixel and Conversions API), CDP or CRM integrations, and landing page A/B testing

- Experience leading or mentoring paid media buyers

- A builder's bias: you'd rather run the test yourself quickly and get real feedback than write a deck about it. You move fast even with ambiguity

## Nice to Haves

- Experience launching and measuring CTV, remnant or linear TV, audio, or other offline channels

- Hands-on experience with media mix modeling, geo-holdout, or matched-market tests

- A background in finance, economics, engineering, or another quantitative field

- Marketplace, two-sided, or local-services experience

- Startup experience

## Benefits

- Stock options

- Medical, dental, and vision insurance

- Generous PTO

- 11 paid company holidays

- 401(k) plan

- Infant care leave

- On-site gym/showers open 24/7

## Skills

### Required
- Meta Ads
- Google Ads
- performance marketing
- conversion tracking
- attribution modeling
- forecasting
- budgeting

### Nice to have
- CTV
- media mix modeling
- geo-holdout tests
- matched-market tests
- finance
- economics
- engineering

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Source: [Apply at jobs.lever.co](https://jobs.lever.co/neighbor/f0ca39d8-f390-449d-9cd0-6d7425b7f1e2?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)