# Senior Director, US Media Audience, Investment & Performance

**Company**: Visa
**Location**: San Francisco, CA
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Salary**: $208,000.00 to $333,000.00 USD per year
**Category**: Marketing
**Industry**: Finance

**Apply**: https://visa.wd5.myworkdayjobs.com/en-US/Visa/job/US---San-Francisco-CA/Sr-Director_REF090220W?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/job/senior-director-us-media-audience-investment-and-5f3beaa8-de1/

## Description

Visa US Marketing is seeking a strategic, analytically strong media leader to serve as Senior Director, US Media Audience, Investment & Performance. This role leads Visa’s US media investment strategy, audience strategy, and the systems that guide allocation, optimization, and accountability across paid media investments.

The role manages a significant annual media portfolio for Consumer marketing and is responsible for setting allocation strategy, guiding investment trade-offs, and owning high-value audience development so media dollars are directed to the opportunities with the greatest business value.

**Strategy & Portfolio:**

- Lead Visa’s US media investment model and audience strategy, including allocation frameworks, investment priorities, high-value audience development, and decision rules across brand and performance objectives.

- Set the portfolio operating model for how investment decisions are made, adjusted, and reviewed over time.

- Guide trade-offs across audiences, tentpole moments, and investment priorities so media dollars go to the opportunities with the strongest strategic and commercial value.

- Own the portfolio prioritization and media investment recommendations for Visa’s largest sponsorship moments, including the Olympics and FIFA.

- Partner with the content leader to align investment choices to the most strategically important brand opportunities while retaining ownership of audience strategy, media allocation, investment governance, and performance accountability.

**Audience + Measurement System:**

- Own audience strategy for the portfolio, including defining priority cohorts, high-value audience frameworks, and the signals used to guide targeting and investment decisions.

- Use audience and cohort intelligence from first party and near first-party signals to determine where Visa should concentrate investment, sharpen targeting, and improve delivery decisions.

- Lead modern audience delivery systems across addressable media, platform-native buying environments, automated activation, and AI-enabled optimization.

- Build measurement capabilities that connect media exposure to business outcomes, including closed-loop approaches tied to brand outcomes, high-value behaviors, payment volume, and other priority signals.

**Thought Leadership:**

- Bring a clear point of view on how signal loss, AI-driven discovery, platform automation, and changing consumer behavior are reshaping media investment and performance.

- Use external trends, tools, and market intelligence to understand how leading brands are evolving allocation models, targeting, and measurement.

**Leadership & Culture:**

- Build a team culture grounded in clear decision-making, disciplined investment management, and continuous learning.

- Create operating clarity across internal teams and partners so media decisions move faster and with stronger accountability.

**What Success Looks Like:**

- Visa’s US media investments are guided by a clear, repeatable allocation model that improves decision quality across audiences, priorities, and major moments.

- Audience strategy is clearly owned within the role and works together with measurement as a connected system that improves targeting, strengthens delivery, and helps Visa place more confident bets.

**Qualifications:**

- 12 or more years of work experience with a Bachelor's Degree or at least 10 years of work experience with an Advanced Degree.

- Preferred: 15 or more years of experience with a Bachelor's Degree or 12 years of experience with an Advanced Degree; PhD with 9+ years of experience.

- Experience in paid media, media strategy, investment management, audience development, or related marketing disciplines.

**Salary:** The estimated salary range for this position is $208,000.00 to $333,000.00 USD per year.

**Benefits:** Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.

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## Skills

### Required
- media strategy
- investment management
- audience development
- marketing technology
- platform automation
- AI-enabled optimization
- measurement
- attribution
- testing
- incrementality

### Nice to have
- paid media
- marketing disciplines
- first-party or near first-party data
- segmentation
- cohort frameworks
- advanced activation techniques
- media measurement
- executive-level performance reporting

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Source: [Apply at visa.wd5.myworkdayjobs.com](https://visa.wd5.myworkdayjobs.com/en-US/Visa/job/US---San-Francisco-CA/Sr-Director_REF090220W?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)