# Product Marketing Lead, Enterprise

**Company**: Scale
**Location**: San Francisco, CA
**Experience**: senior
**Job type**: full-time
**Salary**: $190,000-$238,000 USD
**Category**: Marketing
**Industry**: Technology

**Apply**: https://job-boards.greenhouse.io/scaleai/jobs/4748328005?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_5edfcd76-c00

## Description

At Scale, we develop reliable AI systems for the world’s most important decisions.

The Product Marketing Lead, Enterprise role focuses on developing and optimizing vertical-specific messaging and content for Scale’s applications business.

Responsibilities:

- Own go-to-market and marketing for financial services and lead the launch of new verticals for Scale’s applications business

- Develop clear, compelling positioning and messaging for key personas in each vertical

- Partner with sales leaders to build and maintain sales plays, battlecards, and enablement

- Create marketing assets that communicate our value to vertical leaders and support our sales team’s pursuits

- Design and run integrated campaigns and account-based programs

- Work with field marketing and events teams to build vertical event strategies

- Build the repeatable playbook for taking a new vertical to market

- Measure what is working across verticals and accounts, and report on pipeline and program impact

Requirements:

- 6+ years of product marketing, industry marketing, or segment marketing experience in B2B enterprise environments

- Experience in financial services or another regulated industry

- Track record of building sales plays, deal support, and enablement alongside sales leaders

- Experience launching or scaling a new vertical or segment

- Understanding of AI/ML technology and/or an intuition for how to build content for executive buyers, IT, and business users

- Excellent written and verbal communication, storytelling, and analytical skills

Nice to haves:

- Experience marketing AI, data, or developer platform products to enterprise buyers

- Experience launching a new vertical at a platform company

- Experience working with analyst relations teams

- Experience with customer marketing

Benefits:

- Comprehensive health, dental and vision coverage

- Retirement benefits

- Learning and development stipend

- Generous PTO

- Commuter stipend

## Skills

### Required
- product marketing
- industry marketing
- segment marketing
- AI/ML technology
- analytical skills

### Nice to have
- marketing AI
- data platform products
- developer platform products
- analyst relations teams
- customer marketing

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/scaleai/jobs/4748328005?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)