# Lead - Partner Marketing

**Company**: Freshworks
**Location**: Boston
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Salary**: $127,500 - $157,500 USD
**Category**: Marketing
**Industry**: Technology

**Apply**: https://jobs.smartrecruiters.com/Freshworks/744000137768739-lead-partner-marketing?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_5ecb3e16-2b1

## Description

Freshworks is seeking a high-impact Partner Marketing Manager to drive growth across its Americas channel ecosystem. This role serves as the GTM engine behind partner-led growth, accelerating pipeline through targeted co-marketing programs, strategic field activations, and scalable partner enablement.

Responsibilities:

- Build joint marketing plans with key distributors, top resellers, and strategic VARs to drive MQCs, SAOs, and pipeline.

- Develop localized GTM motions for NA & LATAM markets, tailoring messaging and adapting program assets.

- Advise on and execute high-impact co-marketing programs, including webinars, roundtables, digital campaigns, partner-led events, and industry sponsorships.

- Drive through-partner marketing using campaign-in-a-box assets, content syndication, and distributor-led amplification.

- Manage MDF planning, approvals, and ROI, ensuring investments align with the regional revenue plan.

- Collaborate with Channel Sales leaders to ensure cohesive field execution and shared goals.

- Nurture partner advocacy by identifying and showcasing case studies, customer wins, and co-selling success.

- Track and report performance metrics across MQCs, SAOs, events, and pipeline contribution by partner type.

- Participate in quarterly business reviews with key reseller, VAR, and distributor leaders.

- Maintain operational rigor across program calendars, partner communications, and system updates (SFDC).

- Collaborate with cross-functional teams to ensure partners' visibility in the Freshworks ecosystem.

Qualifications:

- 6-8 years of experience in a Partner marketing role, such as channels, Resellers, Tech (ISV), and SI partnerships.

- Experience in marketing Technology and SaaS businesses is a bonus.

- Ability to bring multiple teams together to drive co-marketing campaigns.

- Creative thinking, self-driven, and having a customer-centric mindset.

- Possess strong project management and organizational skills, demonstrating the ability to prioritize tasks effectively and meet deadlines.

- Possess strong analytical and problem-solving skills, with a focus on data and ROI.

## Skills

### Required
- CRM systems
- marketing automation platforms
- project management
- analytical skills
- problem-solving skills

### Nice to have
- marketing Technology
- SaaS businesses

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Source: [Apply at jobs.smartrecruiters.com](https://jobs.smartrecruiters.com/Freshworks/744000137768739-lead-partner-marketing?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)