# User Acquisition Lead

**Company**: Razer
**Category**: Marketing
**Industry**: Technology

**Apply**: https://razer.wd3.myworkdayjobs.com/en-US/Careers/job/Singapore/Performance-Marketing-Specialist_JR2026007926?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_5ddaffb0-aa3

## Description

Join Razer's global mission to revolutionize gaming.

Razer Game Services is seeking a data-driven and strategic User Acquisition Lead to drive user acquisition and scalable growth across its global game portfolio.

Responsibilities:

- Own and lead the global user acquisition strategy across multiple game titles and markets.

- Define UA budget allocation, channel mix, and scaling strategy based on CPI, LTV, ROAS, and growth targets.

- Develop UA plans across different stages of the game lifecycle (soft launch, launch, and live operations).

- Identify scaling opportunities and adjust strategies in real time to maximize growth efficiency.

- Drive creative iteration and A/B testing strategies to improve ad performance and campaign scalability.

- Analyze marketing performance data and translate insights into actionable growth strategies.

- Develop dashboards and performance reports to track campaign efficiency and ROI.

- Collaborate with product, analytics, marketing, and creative teams to align UA strategies with game goals.

- Manage relationships with external agencies, advertising partners, and marketing platforms.

- Ensure marketing initiatives are aligned with overall publishing and growth objectives.

Pre-requisites: Razer is an Equal Opportunity Employer, committed to providing an inclusive workplace for every employee.

## Skills

### Required
- user acquisition
- marketing strategy
- data analysis
- game lifecycle management

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Source: [Apply at razer.wd3.myworkdayjobs.com](https://razer.wd3.myworkdayjobs.com/en-US/Careers/job/Singapore/Performance-Marketing-Specialist_JR2026007926?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)