# Digital Sales Strategist

**Company**: TEGNA Inc.
**Location**: Portland, OR
**Experience**: mid
**Job type**: full-time
**Category**: Sales
**Industry**: Media and Broadcasting

**Apply**: https://job-boards.greenhouse.io/tegnainc/jobs/5260342007?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_5d3b7b95-233

## Description

KGW-TV, part of TEGNA Inc., is seeking a Digital Sales Strategist to manage complex day-to-day responsibilities of assigned accounts and team members.

The Digital Sales Strategist plays a critical strategic role in ensuring campaign success through management and optimization of digital media campaigns.

Responsibilities:

- Develop digital solutions by leveraging ad-serving interfaces and other operational platforms

- Generate digital revenue with Account Executives and Digital Sales Manager

- Lead in retention, expansion, and development of new digital business

- Identify and quantify consumer audiences receptive to client advertising messages

- Identify revenue-generating opportunities by exposing gaps in current digital advertising campaigns

- Process digital sales orders efficiently

- Support campaign execution by trafficking creative and monitoring live campaigns

- Prepare ad hoc and month-end reports for all digital accounts

- Oversee development of digital creative materials

- Proactively monitor and analyze digital campaigns to retain and grow digital revenue

- Create case studies and communicate successful digital campaign results to the sales team

Requirements:

- 1-3 years of digital marketing sales support experience

- Expert knowledge of digital sales and marketing, including OTT and targeted display/video pre-roll

- Google AdWords and Interactive Advertising Bureau (IAB) certifications highly desirable

- Proficient in Microsoft Office programs and knowledge of Salesforce or other CRM software

- Strong presenter and communicator with internal and external customers and partners

Benefits:

- Comprehensive benefits package, including medical, dental, and vision coverage

- 401(k) program with company match

- Paid Time Off (PTO) and paid holidays

- Access to Teladoc and Spring Health services

## Skills

### Required
- digital marketing
- sales
- Google AdWords
- Microsoft Office
- Salesforce

### Nice to have
- Interactive Advertising Bureau (IAB) certification

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/tegnainc/jobs/5260342007?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)