# Director, Consumer Insights & Analytics **Company**: Dow Jones **Location**: NYC - 1211 Ave of the Americas **Work arrangement**: hybrid **Experience**: senior **Job type**: full-time **Salary**: $180,000 - $205,000 + Bonus **Category**: Data Science **Industry**: Media & Entertainment **Apply**: https://dowjones.wd1.myworkdayjobs.com/en-US/Dow_Jones_Career/job/NYC---1211-Ave-of-the-Americas/Director--Strategy---Insights_Job_Req_53089?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply **Canonical**: https://yubhub.co/jobs/job_5cec11cc-086 ## Description As the Director, Consumer Insights & Analytics, you will create the shared source of truth about customers and the business to drive decisions about future growth. You will collaborate with analytics and research teams across Dow Jones to harmonize metrics, align on a shared view of the customer, and drive insights-led decision making at the senior leadership level. This is not a pure market research role; it requires a leader who can combine strategy and storytelling with hands-on analytical ownership. The focus will be on pulling together disparate measurements, research, data, and analysis from across the newly formed Dow Jones consumer group and using them to tell coherent stories about customers that inform decision making. You will also serve as the accountable owner of official consumer metrics, build dashboards and reporting needed to manage the business, and turn cross-functional inputs into a clear view of what happened, why it happened, and what the team should do next. **Responsibilities** - Develop a deep familiarity with all data and research sources across Dow Jones, identifying gaps and limitations - Use those sources to create a unified, coherent understanding of customers that is digestible and actionable at an executive level - Own the definitions, governance, and official reporting of consumer metrics, creating a consistent source of truth across Finance, Marketing, Technology, Product, Strategy, and Consumer leadership - Build, maintain, and continually improve dashboards and recurring reporting that track the consumer business - Own the end-to-end business performance narrative: partner with functional teams to investigate movements, pressure-test explanations, identify emerging trends, and synthesize one coherent view of what happened, why it happened, and what requires action - Collaborate closely with analytics and insights colleagues in product, marketing, and Dow Jones newsrooms - Translate insights into recommendations on roadmap, pricing, and retention - Conduct proactive analyses and opportunity sizing to identify the most important subscriber and revenue growth opportunities - Track AI, platform, and consumer behavior shifts and feed signal into strategy - Identify ways to automate and enrich reporting using AI tools **Requirements** - 12+ years of consumer-focused experience in strategic analytics, data, and/or insights roles; experience at a top-tier consulting firm and/or a high-performing internal corporate strategy or insights team is preferred - Experience in a B2C subscription business is highly preferred, with a deep understanding of subscription drivers and metrics including conversion, starts, churn and retention, ARPU, CAC, and LTV - Demonstrated experience owning business-critical metrics, executive dashboards, and recurring performance reporting in a complex cross-functional environment - A proven ability to influence senior stakeholders and navigate complex organizations - Proficiency with SQL, data warehouses, and business-intelligence and visualization tools, with the ability to build and quality-control dashboards directly - Strong analytical judgment, including the ability to distinguish signal from noise, connect movements across a funnel, and select the right benchmark or comparison for a given metric - At least: fluency with AI and ideas about how to use it for synthesis and research; at best: experience deploying AI tools across an analytics or strategy function - A deep interest in the future of media and content businesses and ideas about how to navigate it - The willingness to work in our Midtown Manhattan office at least 3 days each week - Media and/or content experience is a plus **Benefits** - Comprehensive Medical, Dental and Vision Insurance Plans - Paid Time Off - Retirement Plans - Education Benefits - Paid Maternity and Paternity Leave - Family Care Benefits - Commuter Transit Program - Subscription Discounts - Employee Referral Program ## Skills ### Required - SQL - data warehouses - business-intelligence and visualization tools - analytical judgment - AI ### Nice to have - experience with B2C subscription business - media and/or content experience - fluency with AI --- Source: [Apply at dowjones.wd1.myworkdayjobs.com](https://dowjones.wd1.myworkdayjobs.com/en-US/Dow_Jones_Career/job/NYC---1211-Ave-of-the-Americas/Director--Strategy---Insights_Job_Req_53089?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)