# Lead Data Scientist (Analytics) - Digital Marketing

**Company**: Grab
**Location**: Petaling Jaya
**Work arrangement**: onsite
**Experience**: senior
**Job type**: full-time
**Category**: Data Science
**Industry**: Technology

**Apply**: https://jobs.smartrecruiters.com/Grab/744000157402698-lead-data-scientist-analytics-digital-marketing?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_5cb691e6-5cb

## Description

Grab is Southeast Asia's leading superapp, providing various services such as food delivery, financial management, and transportation.

We are seeking a Data Scientist with deep expertise in paid marketing measurement, AI-driven analytics, and operations to join our growing team.

In this role, you'll collaborate with marketing leaders, analytics teams, and cross-functional stakeholders to solve complex digital marketing challenges using advanced measurement science, artificial intelligence, and data-driven approaches.

The Critical Tasks You Will Perform:

- Partner with marketing stakeholders to align measurement strategies with business goals, channels, and data constraints.

- Select and apply attribution, incrementality, and causal inference methods, explaining trade-offs and recommendations.

- Design and run experiments,including A/B tests, holdouts, matched markets, and geo-lift studies,to measure campaign impact.

- Build and maintain Media Mix Models (MMM) to assess channel effectiveness, guide budget allocation, and forecast performance.

- Develop AI and machine learning solutions to improve campaign targeting, bidding, experimentation, and measurement workflows.

- Build scalable data pipelines integrating paid media, conversion, and internal data using SQL, Spark, and cloud technologies.

- Create analytics tools and dashboards to track campaign performance, acquisition costs, and marketing ROI.

- Conduct exploratory analysis and statistical modeling; validate models and translate findings into actionable recommendations.

- Manage project plans, document methodologies, and communicate insights clearly to technical and non-technical stakeholders.

- Collaborate across marketing, analytics, product, and engineering teams; mentor junior analysts and data scientists.

QUALIFICATIONS: What Essential Skills You Will Need:

- 6+ years in data science and analytics, including 3+ years in paid marketing measurement and operations.

- Expertise in attribution modeling, including multi-touch, algorithmic, and rule-based approaches.

- Experience designing incrementality studies, A/B tests, holdout analyses, and geo-lift studies.

- Strong background in Media Mix Modeling (MMM) or marketing mix optimization.

- Hands-on experience building, optimizing, and deploying machine learning models for marketing.

- Proficiency in Python, SQL, Pandas, Scikit-learn, and Spark; familiarity with causal inference tools such as CausalML, DoWhy, or EconML.

- Experience with cloud data platforms, marketing datasets, ad platform APIs, and ETL pipelines.

- Familiarity with generative AI and LLMs for automating insights and reporting.

Life at Grab: We care about your well-being at Grab, here are some of the global benefits we offer:

- We have your back with Term Life Insurance and comprehensive Medical Insurance.

- With GrabFlex, create a benefits package that suits your needs and aspirations.

- Celebrate moments that matter in life with loved ones through Parental and Birthday leave, and give back to your communities through Love-all-Serve-all (LASA) volunteering leave

- We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through life's challenges.

- Balancing personal commitments and life's demands are made easier with our FlexWork arrangements such as differentiated hours

## Skills

### Required
- attribution modeling
- incrementality studies
- Media Mix Modeling (MMM)
- machine learning models
- Python
- SQL
- Pandas
- Scikit-learn
- Spark
- causal inference tools
- cloud data platforms
- marketing datasets
- ad platform APIs
- ETL pipelines

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Source: [Apply at jobs.smartrecruiters.com](https://jobs.smartrecruiters.com/Grab/744000157402698-lead-data-scientist-analytics-digital-marketing?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)