# B2B Marketing Lead, Korea

**Company**: OpenAI
**Location**: Seoul
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: Full time
**Category**: Marketing
**Industry**: Technology
**Wikidata**: https://www.wikidata.org/wiki/Q124605186

**Apply**: https://jobs.ashbyhq.com/openai/af7515c8-e037-404e-91e3-9e22944af55c?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_5c9eeb36-86e

## Description

We are seeking an experienced and versatile Korea B2B Marketing Lead to drive OpenAI’s enterprise and B2B marketing execution in Korea.

This is a critical role for a full-stack B2B marketer with strong Korea market judgment - someone who can work closely with local Country/GTM teams, leverage regional marketing support, manage external partners, and deliver high-impact programs across local customer events, content, pipeline creation, customer proof, and sales enablement.

**Key Responsibilities**

- Lead the development and execution of Korea B2B marketing plans, aligned with global priorities, regional marketing support, and Korea Country/GTM objectives.

- Drive full-funnel B2B marketing programs across local customer events, field marketing, content, customer marketing, developer marketing, and partner marketing.

- Partner closely with Korea Country/GTM, Partnerships, Product Marketing, Comms, Events, regional marketing, and external partners to deliver integrated programs that support enterprise adoption and pipeline growth.

- Translate global B2B narratives and launches into Korea-relevant campaigns, local customer events, customer proof, content, and sales enablement.

- Establish strong Korea marketing operating rhythms, including planning cycles, event execution, agency/vendor management, budget oversight, performance measurement, and reporting.

- Act as the Korea voice for B2B marketing, bringing market insight, customer perspective, and local nuance into regional and global strategy discussions.

- Build and scale foundational B2B marketing capabilities in Korea, while using regional marketing support for shared programs, assets, operating practices, and scalable execution.

**Qualifications**

- 10+ years of marketing experience, including 5+ years in B2B marketing, ideally within technology, platforms, or high-growth environments.

- Proven track record of building and executing B2B marketing programs that support enterprise, developer, or partner-led GTM motions in Korea or similarly complex markets.

- Strong understanding of Korea enterprise buying dynamics, including the role of trust, regulation, partners, executive relationships, and local proof points.

- Demonstrated ability to operate at both strategic and executional levels in fast-moving, ambiguous environments.

- Experience working closely with Sales, GTM, Partnerships, Product Marketing, Comms, Events, regional marketing, and external partners in a matrixed organization.

- Excellent communicator and collaborator, with native Korean and business-level English proficiency and strong stakeholder management and influence skills across Korea Country/GTM, regional marketing, and global teams.

- Experience managing agencies, vendors, local customer events, field programs, and regional marketing partners preferred.

**Nice to Have**

- Experience marketing AI, developer, or highly technical products.

- Familiarity with trust-sensitive enterprise environments.

- Prior experience leading Korea field marketing, customer events, enterprise demand generation, developer marketing, or country-level B2B marketing scopes.

## Skills

### Required
- B2B marketing
- Korea market judgment
- full-stack B2B marketer
- local customer events
- content creation
- pipeline creation
- customer proof
- sales enablement
- marketing planning
- budget oversight
- performance measurement
- reporting
- stakeholder management
- influence skills
- Korean language
- English language

### Nice to have
- AI marketing
- developer marketing
- highly technical products
- trust-sensitive enterprise environments
- Korea field marketing
- customer events
- enterprise demand generation
- country-level B2B marketing

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Source: [Apply at jobs.ashbyhq.com](https://jobs.ashbyhq.com/openai/af7515c8-e037-404e-91e3-9e22944af55c?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)