# Senior Global Product Manager- Hardware Machines **Company**: Cricut **Location**: South Jordan, UT **Work arrangement**: hybrid **Experience**: senior **Job type**: full-time **Category**: Product Management **Industry**: Technology **Apply**: https://jobs.smartrecruiters.com/Cricut/744000153842319-senior-global-product-manager-hardware-machines?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply **Canonical**: https://yubhub.co/jobs/job_5c905ad6-4e7 ## Description Cricut makes smart cutting machines that work with an easy-to-use app, an ever-growing collection of materials, and crafting essentials to help you design and personalize almost anything , custom cards, unique apparel, everyday items, and so much more. We're looking for a stellar Hardware focused Senior Global Product Manager to lead the development and launch of strategic new consumer electronics hardware products at Cricut. As a Senior Global Product Manager, you'll: - Manage the strategy and execution of new product innovation and renovation - Create full product business plans, including product concept, positioning, forecasting, P&L management, etc. - Conduct industry and competitive analyses to drive strategic product decisions - Identify key research questions and assist in developing consumer learning plan - Actively conduct research and share insights with the cross-functional team - Define the consumer target, positioning, key benefits and features - Develop product requirements and gain cross-functional alignment - Work closely with ID, engineering, China team and QA on executing the product - Lead Gate meetings associated with the product launch - Track project timeline and ensure team is hitting key milestones - Lead development of product packaging, partnering with Creative Team - Partner with channel marketing to develop selling story for channel partners - Partner with marketing to support successful product launch - Managing ongoing business post launch, including tracking product performance - Manage other existing products, including business reporting, forecasting, and on-going business needs QUALIFICATIONS: - Consumer Hardware Industry Focus: Prior experience managing consumer electronics products is required. - Education & Experience: Master of Business Administration (MBA) strongly preferred, or a Bachelor’s degree accompanied by 7+ years of dedicated product marketing background. - Global Strategic & Brand Management: Proven track record in global brand or product management, specifically in formulating launch strategies for new innovations and bringing them to fruition. - Strategic Acumen: Skilled in creating robust product strategies from the ground up within fluid, non-traditional operational environments. - Entrepreneurial Mindset: Highly adaptable and driven to succeed in high-tempo, startup-like settings with a hands-on, solution-oriented approach. - Consumer Insights Expertise: Experience designing, running, and synthesizing both qualitative and quantitative research to extract actionable consumer trends. - Curiosity & Execution: Naturally inquisitive with a strong desire to roll up your sleeves and directly contribute to project deliverables. - Navigating Uncertainty: Comfortable operating in ambiguous situations and adept at resolving complex, open-ended challenges. - Communication & Influence: Exceptional written, verbal, and presentation capabilities; able to craft concise, persuasive business narratives that align cross-functional stakeholders. - Strategic & Tactical Range: Capable of steering high-level product vision while simultaneously managing granular details to guarantee seamless product launches. - Collaborative Leadership: Ability to rally cross-functional partners and build strong working relationships while leading projects toward target outcomes. - Analytical Decision-Making: Proficient in gathering and leveraging data to guide business strategies, balancing thorough analysis with swift execution. ADDITIONAL INFORMATION: We’ve Got You Covered At Cricut, we take care of our people. Enjoy competitive Medical, Dental, and Vision coverage, a 401(k) match, generous PTO, tuition reimbursement, and a yearly lifestyle stipend to support your wellness and passions. One More Thing (It’s a Big One) This role is in-office FOUR days per week. ## Skills ### Required - consumer electronics - product management - strategic planning - market research - data analysis ### Nice to have - MBA - product marketing - global brand management - entrepreneurial mindset - AI --- Source: [Apply at jobs.smartrecruiters.com](https://jobs.smartrecruiters.com/Cricut/744000153842319-senior-global-product-manager-hardware-machines?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)