# Taiwan Marketing Manager

**Company**: Cricut
**Location**: Taipei
**Work arrangement**: remote
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Technology

**Apply**: https://jobs.smartrecruiters.com/Cricut/744000124815538-taiwan-marketing-manager?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_5bf0fdff-9f8

## Description

As the Taiwan Marketing Manager at Cricut, you will own the brand and marketing execution in-market, driving awareness, engagement, and sales across digital and retail channels.

This is a highly hands-on role where execution matters. You will be responsible for launching campaigns, managing creators and partnerships, and driving always-on marketing initiatives across social, influencer, and retail channels.

Key responsibilities include:

- Owning and executing Cricut's marketing strategy for Taiwan, driving brand awareness, engagement, and sales

- Leading digital-first marketing initiatives across social media, influencer partnerships, content marketing, and community building

- Building and managing relationships with local influencers, content creators, and community leaders

- Planning and executing always-on social media presence across key platforms

- Shaping paid media strategy and providing creative direction while working with agencies or partners

- Partnering with retail and e-commerce teams to develop co-marketing programs and in-store activations

- Planning and executing offline activations, including events, workshops, and retail experiences

- Creating and adapting locally relevant content for Taiwan audiences

- Monitoring, analyzing, and reporting on marketing performance

- Managing marketing budgets with a strong ROI focus

Qualifications:

- Minimum 6+ years of marketing experience

- Proven experience in the Taiwan market

- Strong social media and content experience

- Experience managing influencer partnerships

- Understanding of paid media platforms

- Familiarity with Taiwan e-commerce platforms

- Strong analytical mindset

- Ability to manage multiple priorities

- Fluent in English and Chinese (written and spoken)

- Comfortable in a fast-paced environment

## Skills

### Required
- social media
- content marketing
- influencer partnerships
- paid media
- analytical mindset
- English
- Chinese

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Source: [Apply at jobs.smartrecruiters.com](https://jobs.smartrecruiters.com/Cricut/744000124815538-taiwan-marketing-manager?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)