# Regional Marketing Sr. Lead, Canada

**Company**: Wise
**Location**: Austin
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Technology

**Apply**: https://jobs.smartrecruiters.com/Wise/744000159425199-regional-marketing-sr-lead-canada?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/job/regional-marketing-sr-lead-canada-5ba76927-17e/

## Description

Wise is a global technology company building the best way to move and manage the world's money. With minimal fees, maximum ease, and full speed, Wise aims to make international transactions seamless. As part of the team, you will help create a new network for the world's money, accessible to everyone, everywhere.

Canada is one of Wise's fastest-growing markets and a key strategic priority in North America. Canadians increasingly use Wise as a day-to-day account for international money transfers, spending abroad, and paying bills. You will lead the next phase of growth in Canada, driving new customer acquisition and contribution margin growth.

Responsibilities:

- Develop and execute the go-to-market strategy for Wise in Canada, defining messaging, positioning, channel mix, and budget allocation.

- Own new customer acquisition and contribution margin growth for the Canadian market.

- Build and maintain a deep understanding of the Canadian customer and competitive landscape.

- Collaborate with channel leads in London on campaign execution and optimization.

- Partner with Regional Growth and Product teams on new features and promotions.

- Represent Canadian customers, providing insights to shape the product roadmap.

Qualifications:

- Data-driven with experience in unit economics, payback period, and opportunity sizing.

- Proven experience in running geo tests, A/B tests, and incrementality experiments.

- Experience owning a marketing budget and being accountable for its return.

- Influential leader with cross-functional experience across regional and global teams.

- Clear and persuasive communication skills.

- Entrepreneurial and self-directed with experience working in a matrix organization.

- Previous experience working with Product teams.

- Deep experience across acquisition channels.

Nice to have:

- Experience marketing in Canada or another market with strong newcomer/immigrant customer segments.

- Experience in FinTech or another regulated industry.

- French-language business proficiency.

Additional Information:

- This is a hybrid role requiring office presence (at least 3 days) in Austin, Texas.

- During the first 3 months, you will be expected to be 100% in the office.

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## Skills

### Required
- data analysis
- marketing strategy
- budget management
- cross-functional leadership
- communication
- entrepreneurial mindset
- product collaboration
- French

### Nice to have
- FinTech experience
- marketing in Canada or similar markets

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Source: [Apply at jobs.smartrecruiters.com](https://jobs.smartrecruiters.com/Wise/744000159425199-regional-marketing-sr-lead-canada?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)