# Head, Customer & Marketing Strategy

**Company**: Prudential
**Location**: Singapore
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Finance

**Apply**: https://prudential.wd3.myworkdayjobs.com/en-US/prudential/job/Singapore/Head--Customer---Marketing-Strategy_26040202?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_5b332810-29b

## Description

Prudential’s purpose is to be partners for every life and protectors for every future.

The Head, Customer & Marketing Strategy is responsible for defining and shaping the organisation’s marketing direction to support business growth, brand ambition, and customer strategy.

**Key Responsibilities**

- Team up with Customer division leadership team and People Manager’s to define and prioritize strategic business goals and achievement plans.

- Collaborate with senior leadership and teams in the development of the marketing strategy aligned to business and customer.

- Prepare quarterly business review, bi-annual business strategy exercise and Group-led business deep dive discussions.

- Prepare quarterly Board meeting materials for Customer Division.

- Translate enterprise and segment strategies into clear marketing focus areas, strategic themes and long-term direction.

- Identify growth opportunities across segments, propositions, channels, and customer lifecycles.

- Provide strategic guidance on portfolio priorities, trade-offs and sequencing of initiatives.

- Drive annual and multi-year marketing strategic planning, ensuring clarity of intent and alignment across teams.

- Develop integrated marketing roadmaps covering brand, customer engagement, propositions and channel strategies.

- Ensure strategic coherence across different marketing verticals.

- Support prioritisation discussions with leadership, balancing ambition, feasibility, and market dynamics.

- Synthesize research, data and trends into clear strategic implications for leadership decision-making.

- Monitor evolving customer needs, industry trends, and competitive movements to refine marketing direction.

- Partner with Customer Insights & Research and Customer Data Analytics teams to deepen customer understanding.

- Act as a trusted strategic advisor to the Chief Customer and Marketing Officer and senior leadership on marketing-related decisions.

- Challenge existing thinking constructively and elevate the strategic maturity of the Marketing function.

- Ensure marketing strategy supports and enhances customer experience and commercial objectives.

- Lead projects which are cross functional within Customer and Marketing functions.

**Qualifications & Experience**

- Bachelor’s degree in Marketing, Business, Economics, or a related field.

- 12 or more years of experience in marketing strategy, commercial strategy, consulting, or related leadership roles.

- Good in understanding financial numbers

- Ability to predict future business growth trends

- Strong background in developing and influencing enterprise or marketing level strategies.

- Strong strategic and conceptual thinking with the ability to simplify complexity.

- Excellent stakeholder management and influencing skills at senior levels.

- Deep customer and market orientation.

- Comfortable operating in ambiguity and driving alignment across diverse teams.

## Skills

### Required
- marketing strategy
- commercial strategy
- customer insights
- data analysis
- strategic thinking
- stakeholder management

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Source: [Apply at prudential.wd3.myworkdayjobs.com](https://prudential.wd3.myworkdayjobs.com/en-US/prudential/job/Singapore/Head--Customer---Marketing-Strategy_26040202?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)