# Marketing Analytics Lead, Enterprise Marketing **Company**: Anthropic **Location**: San Francisco, CA **Work arrangement**: hybrid **Experience**: senior **Job type**: full-time **Salary**: $255,000-$320,000 USD **Category**: Marketing **Industry**: Technology **Wikidata**: https://www.wikidata.org/wiki/Q116758847 **Apply**: https://job-boards.greenhouse.io/anthropic/jobs/5434145008?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply **Canonical**: https://yubhub.co/jobs/job_5b126913-19b ## Description As a Marketing Analytics Lead at Anthropic, you will own how we measure marketing. You'll build and run a single measurement framework that shows how marketing activity turns into pipeline, revenue, and product usage, and you'll make that framework something marketers and executives actually use to make decisions. ## Key Responsibilities - Own the marketing measurement framework that connects marketing activity to pipeline, revenue, and product usage - Set the direction for the framework and extend it to programs it doesn't cover yet - Define marketing metrics clearly and get cross-functional teams to agree on definitions early - Build and maintain the data models that power marketing reporting - Develop dashboards that marketers and executives rely on in their weekly reviews - Teach marketers and executives how the metrics work, and keep teaching as the metrics evolve - Lead adoption of the framework so that both marketing and executive teams use it as their shared source of truth - Partner with finance, sales strategy, and sales development to connect marketing measurement to the broader revenue picture - Find and share the insights nobody asked for, turning analysis into recommendations that change what we do - Write analytical SQL on large datasets to answer questions about funnel performance and attribution - Track framework gaps and data quality issues, and work with data engineering to resolve them - Present findings to marketing leadership and executives in clear, decision-ready formats ## Minimum Qualifications - Have deep experience with marketing analytics, including lead funnels, attribution to enterprise pipeline, and product usage measurement - Have designed metrics from scratch and know what makes a metric trusted and useful - Can write analytical SQL on large datasets with confidence - Have built data models in tools like dbt and dashboards that many people use daily - Are comfortable setting direction without waiting for a plan to be handed to you - Can turn vague questions into clear, measurable definitions - Work well across functions and know how to get teams aligned on definitions before problems surface - Enjoy teaching others how metrics work and helping non-technical audiences build data fluency - Finish what you start, from first definition to adopted dashboard - Are excited about Anthropic's mission to develop AI that is safe and beneficial ## Preferred Qualifications - Experience building marketing measurement for both enterprise sales-led and product-led growth motions - Familiarity with marketing attribution models and their practical tradeoffs - Experience presenting metrics and insights directly to executives and shaping how leadership reviews performance - A background in data science, analytics engineering, or marketing operations - Experience working with CRM and marketing automation data, such as Salesforce and related tooling - Experience standing up a measurement practice where one didn't exist before - Familiarity with how finance and sales strategy teams think about pipeline and forecasting ## Logistics - Annual Salary: $255,000-$320,000 USD ## Skills ### Required - marketing analytics - SQL - data modeling - dashboard development - metric definition ### Nice to have - marketing attribution models - data science - analytics engineering - marketing operations - CRM and marketing automation data --- Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/anthropic/jobs/5434145008?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)