# Head of Marketing APJ (Singapore based)

**Company**: Okta
**Location**: Sydney, Australia
**Work arrangement**: hybrid
**Experience**: executive
**Job type**: full-time
**Category**: Marketing
**Industry**: Technology

**Apply**: https://job-boards.greenhouse.io/okta/jobs/8209901?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_5a629a93-97e

## Description

We are looking for a results-oriented and strategic Head of Marketing who loves driving revenue and digging into new Go-To-Market challenges.

You will lead the team of marketing professionals and create a plan of programs and regionalised campaigns targeting all segments in key geographies to fuel our APJ expansion.

As a seasoned growth marketer, you will thrive in a dynamic environment, collaborate across the APJ leadership team, and manage a team of 10+ spanning regional marketing, partner marketing, and customer growth.

**Responsibilities:**

- Drive APJ Marketing Strategy and Pipeline Generation: Define and own the comprehensive APJ demand marketing strategy, covering all segments from SMB to the region's largest accounts.

- Maximize Customer Growth: Define and execute the post-sales marketing strategy, focusing on increasing customer retention and adoption.

- Foster Executive Engagement & Regional Event Strategy: Own and execute the regional event strategy, including third-party events and hosted roadshows.

- Lead and Collaborate Across Functions: Lead a high-performing team, acting as the primary liaison between APJ marketing functions, regional managers, and field sales.

- Ensure Market and Message Alignment: Partner with sales and product marketing to shape the message, converting insights into campaign assets that speak directly to the APJ audience.

- Execute, Optimize, and Report: Discover and develop integrated marketing approaches that deliver disruptive growth.

- Team & Budget Management: Build, mentor, and scale a high-performing regional marketing team while overseeing budget allocation.

- Champion AI Transformation: Champion and operationalize the "Human + AI" mindset, focusing on system-level process design and workflow automation.

**Qualifications:**

- Demonstrated experience and success in B2B APJ marketing with knowledge of the broader GTM team.

- Strong leadership qualities, and demonstrated success of leading a high-performing team.

- Deep understanding of demand, inbound and account-based marketing strategies.

- Track record of campaign ownership and consistent success with a high return on investment.

- Experience in leveraging generative AI tools for marketing orchestration, workflow automation, and content velocity.

- Identity Experience a plus.

- Adept at collaborating with sales, product marketing, and cross-functional marketing teams.

- Highly self-motivated and organised.

- Excellent writing and presentation skills.

- Quantitative skills to make data-driven decisions and reporting.

- Degree qualified or equal experience.

## Skills

### Required
- B2B marketing
- demand generation
- inbound marketing
- account-based marketing
- leadership
- team management
- budget allocation
- marketing strategy
- campaign execution
- result analysis
- AI transformation

### Nice to have
- Identity Experience
- generative AI tools
- marketing orchestration
- workflow automation
- content velocity

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/okta/jobs/8209901?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)