# Senior Influencer Manager

**Company**: Airbnb
**Location**: London
**Experience**: senior
**Job type**: full-time
**Salary**: £72,000-£90,000 GBP
**Category**: Communications
**Industry**: Hospitality
**Wikidata**: https://www.wikidata.org/wiki/Q63327

**Apply**: https://job-boards.greenhouse.io/airbnb/jobs/8351393?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_5a619e25-09f

## Description

We are seeking a Senior Influencer Manager to lead Airbnb's influencer programme in the UK. The successful candidate will be responsible for localising regional priorities and delivering campaigns that connect the brand to culturally relevant conversations.

The role covers our full influencer remit: earned and organic creator partnerships, and influencer work running through paid media. You will own campaigns end to end , creator sourcing, briefing, contracting, measurement and reporting , and help position influencers as both a commercial lever and a long-term driver of brand health.

Key responsibilities include:

- Owning and scaling Airbnb's influencer programme in the UK against local, regional and global priorities

- Delivering across earned, organic and paid influencer work, partnering with the regional Influencer Lead and the UK Brand Marketing and Paid Media teams

- Building influencer into the core campaign narrative and press strategy from inception

- Identifying, vetting and building relationships with creators across Instagram, TikTok and YouTube

- Writing clear, strategic briefs covering objectives, key messages and content guidelines

- Partnering with legal and agency teams on contracts

- Staying plugged into culture, consumer and media trends

- Managing logistics for influencer stays and experiences

- Tracking performance across commercial and brand health metrics

- Aligning plans with local Marketing, Partnerships, Affiliate and Growth teams and the global influencer team

The ideal candidate will have:

- 8+ years in communications, influencer marketing, talent partnerships or social-first content strategy

- Deep knowledge of the UK creator landscape

- A communications mindset with a track record of building creator partnerships into integrated campaigns

- End-to-end campaign experience across organic and paid environments

- Confident negotiating with creators and managing external agencies and stakeholders

- Strong writing skills, particularly briefs and content feedback

- Familiarity with influencer tools such as CreatorIQ, Sprinklr or similar tooling platforms

In terms of compensation, the annual pay range for this role is £72,000-£90,000 GBP.

## Skills

### Required
- influencer marketing
- communications
- content strategy
- campaign management
- creator partnerships
- influencer tools

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/airbnb/jobs/8351393?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)