# Commercial PS Marketing Lead

**Company**: HP
**Location**: Beijing
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Technology

**Apply**: https://hp.wd5.myworkdayjobs.com/en-US/ExternalCareerSite/job/Beijing-Beijing-China/Commercial-PS-Marketing-Lead_3157937-2?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_59a3c224-cd3

## Description

As a Senior Marketing Supervisor for the Commercial PC business at HP, you will be responsible for defining Go-to-Market (GTM) strategies for commercial products.

You will leverage cutting-edge digital tools and AI technologies to precisely drive business growth across Enterprise and Mid-Market (MM) segments.

**Core Responsibilities**

- Develop annual and quarterly GTM plans for HP commercial PCs and solutions, including product positioning, competitive analysis, pricing strategy recommendations, and core messaging development.

- Apply deep understanding of Account-Based Marketing (ABM) methodologies to collaborate closely with sales teams; design customized marketing campaigns for key industries (e.g., Finance, Manufacturing, High-Tech) to improve lead quality and conversion rates.

- Master the digital marketing matrix (e.g., marketing automation systems, CRM, social media advertising); utilize AI tools (such as Generative AI for content creation and data analytics tools for market insights) to optimize workflows and achieve cost-efficiency.

- Plan and execute large-scale online/offline summits, industry seminars, and channel incentive activities to ensure a win-win outcome for both brand awareness and lead generation.

- Maintain high-efficiency communication with regional sales, product teams, global headquarters, and external agencies to ensure the localized implementation of global strategies.

**Qualifications**

- 5+ years of marketing experience in the IT or ICT industry. Familiarity with PC hardware, IT leasing services, or enterprise-level solutions is preferred.

- Profound understanding of B2B marketing logic with a proven track record of successful Account-Based Marketing (ABM) cases.

- Proficiency in mainstream digital marketing platforms.

- Demonstrated ability to use AI tools (e.g., ChatGPT, Midjourney, Copilot, etc.) to enhance strategy planning, copywriting, or market analysis efficiency.

- Professional fluency in English. Must be able to read global HQ briefings fluently, write professional business emails, and actively participate in international meetings.

- Exceptional communication and coordination skills; high stress tolerance with the ability to maintain clear logic in a fast-paced IT environment.

## Skills

### Required
- Account-Based Marketing
- Digital Marketing
- AI Tools
- Marketing Automation Systems
- CRM
- Social Media Advertising
- Generative AI
- Data Analytics Tools

### Nice to have
- PC Hardware
- IT Leasing Services
- Enterprise-Level Solutions

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Source: [Apply at hp.wd5.myworkdayjobs.com](https://hp.wd5.myworkdayjobs.com/en-US/ExternalCareerSite/job/Beijing-Beijing-China/Commercial-PS-Marketing-Lead_3157937-2?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)