# Regional Sales Manager

**Company**: Red Bull
**Location**: Dallas, Texas
**Experience**: senior
**Job type**: full-time
**Salary**: $85,000 - 132,000 + cash incentives
**Category**: Sales
**Industry**: Beverage

**Apply**: https://jobs.redbull.com/us-en/regional-sales-manager-ref33636c?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_58911eb5-eef

## Description

The Regional Sales Manager, Buying Groups (RSM) leads the development, execution, and growth of Red Bull's business strategy across assigned Buying Group partnerships, with a primary focus on Independent Buyer's Company (IBC).

The RSM builds strong, collaborative relationships with Buying Group leadership, local IBC field teams, convenience retail partners, internal cross-functional teams, and Distributor Partners (DPs).

Responsibilities:

- MANAGEMENT & DEVELOPMENT OF BUYING GROUP PARTNERSHIPS

- Builds strong relationships with Buying Group leadership, key decision makers, member operators, Distributor Partners, and internal cross-functional teams.

- Focuses on building strong, consistent relationships with local IBC field leadership teams.

- Develops customer-specific solutions that resonate with Buying Group needs.

- Secures local programming wins with IBC members and participating convenience customers.

- Identifies and secures store-level selling opportunities that drive incremental Red Bull visibility, distribution, display activity, and consumer engagement.

- DISTRIBUTION, PRICE, PROMOTION & MERCHANDISING EXECUTION

- Sells and executes distribution priorities across assigned Buying Group members.

- Communicates and sells Red Bull recommended price programs and suggested retail price guidance.

- BUYING GROUP PROGRAM GOVERNANCE & EXECUTION

- Manages the execution of Buying Group agreements, annual programming commitments, member incentive structures, and customer marketing deliverables.

- Closes gaps on compliance opportunities by partnering with IBC field leadership, DPs, and internal teams.

- Manages customer investment, incentive funding, T&E, and program spend to assigned budgets.

- BUSINESS ANALYSIS & INSIGHTS

- Analyzes sales, distribution, share, promotional results, member participation, and execution data to identify priorities, risks, and growth opportunities.

- Partners with Category Management, Finance, DPs, and internal account teams to evaluate ROI on programs, promotions, incentives, displays, and space agreements.

- Provides insights that influence promotion, price, distribution, merchandising, and member activation decisions.

- BUSINESS REVIEWS & RELATIONSHIP MANAGEMENT

- Conducts regular business reviews with internal and external stakeholders to evaluate performance, communicate priorities, review competitive activity, and align on future opportunities.

- Partners cross-functionally to resolve execution barriers, member questions, incentive discrepancies, or program concerns.

- COMMUNICATION & TEAMWORK

- Uses clear communication processes to keep DPs, DPMs, Region teams, and internal stakeholders informed of Buying Group programs, priorities, timelines, and execution expectations.

- Routinely engages with DPs to maintain strong relationships, reinforce execution priorities, and ensure open lines of communication.

- Supports Distributor Partner initiatives tied to IBC and other Buying Group priorities.

- Works closely with Category Management, Finance, Legal, Channel Strategy, Customer Marketing, and Sales teams to support program development, agreement execution, and performance tracking.

Requirements:

- Minimum 4 years Sales and Key Account experience with a strong track record of success, preferably in beverage, CPG, or FMCG industries or within a Direct Store Delivery (DSD) operation.

- Experience in chains across multiple channels (grocery and/or convenience preferred).

- Strong analytical skills and experience using internal and external data sources.

- Excellent communication and active listening skills.

- Strong negotiation skills.

- Innovative, solution-oriented mindset.

- Self-motivated and able to work independently.

- Must be proficient in Microsoft Excel and PowerPoint.

Benefits:

- Comprehensive Medical, Dental and Vision Plans.

- 401k Match.

- Family Leave.

- PTO & Paid Holiday Schedule.

- Pet, Legal, and Life Insurance.

- Tuition Reimbursement.

## Skills

### Required
- Microsoft Excel
- PowerPoint
- analytical skills
- communication skills
- negotiation skills

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Source: [Apply at jobs.redbull.com](https://jobs.redbull.com/us-en/regional-sales-manager-ref33636c?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)