# Senior Paid Marketing Strategist

**Company**: Typeform
**Location**: Germany (Remote) ; Ireland (Remote); Netherlands (Remote) ; Portugal (Remote) ; Spain (Remote) ; United Kingdom (Remote)
**Work arrangement**: remote
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Technology

**Apply**: https://job-boards.greenhouse.io/typeform/jobs/8134637?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_5872a3ac-0c3

## Description

Typeform is seeking a Senior Paid Marketing Strategist to help rethink its approach to paid acquisition. The successful candidate will own and grow key channels including TikTok, YouTube, Google Performance Max, and Uber Ads, while testing new opportunities across areas such as audio and CTV.

Responsibilities:

- Own the strategy and day-to-day performance of key paid social and display channels

- Build a multichannel strategy to reduce reliance on paid search and find new sources of efficient growth

- Manage six-figure monthly media budgets based on customer acquisition, revenue, CAC, and LTV to CAC performance

- Build, launch, and optimise campaigns that drive Typeform signups and new paid customers

- Turn creative ideas into campaigns by briefing and partnering with copywriters and designers

- Run A/B tests across creative, copy, landing pages, placements, audiences, and bidding strategies

- Explore and test new channels such as audio and CTV

- Develop and own the paid marketing measurement approach, including Marketing Mix Modelling and incrementality studies

- Design experiments to understand the incremental impact of campaigns

- Work closely with the Tracking and Data teams to strengthen measurement capabilities

- Share insights, results, and recommendations across Marketing and the wider business

Requirements:

- Around six or more years of hands-on and strategic experience in performance marketing and media buying

- Strong experience managing paid social and video channels, ideally including TikTok, YouTube, and Meta

- Experience owning campaigns from initial idea and creative brief through implementation, optimisation, and measurement

- A track record of managing six-figure budgets and delivering efficient performance

- Experience working with MMM, incrementality testing, or other measurement methods

- Strong analytical skills and confidence working with campaign performance, conversion funnels, CAC, and LTV

- A strong understanding of digital measurement, from tagging and attribution through to incrementality

- Experience developing creative and UGC assets for paid social channels

- The ability to balance creative thinking with strong commercial judgement

- Curiosity and a willingness to figure things out

- Confidence working across teams and influencing partners

- Comfort operating with uncertainty

Nice to have:

- Experience working in SaaS or B2B lead generation

- Experience across sales technology or marketing technology

- Experience managing external agencies or digital production partners

- Experience with ad servers and campaign trafficking

## Skills

### Required
- performance marketing
- media buying
- paid social
- video channels
- TikTok
- YouTube
- Meta
- Marketing Mix Modelling
- incrementality testing
- digital measurement
- campaign performance
- conversion funnels
- CAC
- LTV

### Nice to have
- SaaS
- B2B lead generation
- sales technology
- marketing technology
- ad servers
- campaign trafficking

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/typeform/jobs/8134637?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)