# Content & Channel Manager **Company**: Pfizer **Location**: Sydney, New South Wales **Work arrangement**: hybrid **Experience**: senior **Job type**: full-time **Category**: Marketing **Industry**: Healthcare **Apply**: https://pfizer.wd1.myworkdayjobs.com/en-US/PfizerCareers/job/Australia---New-South-Wales---Sydney/Content---Channel--Manager_4965415?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply **Canonical**: https://yubhub.co/jobs/job_58342fbd-2d6 ## Description The Content & Channel Manager is responsible for developing, coordinating, and executing omnichannel content strategies aligned with Pfizer's brand, customer engagement goals, and go-to-market objectives. This role ensures content is tailored and optimized for various channels and customer segments to deliver a seamless, high-impact customer experience. **Key Responsibilities** **1. Contents Planning & Advisory** - Partner with Marketers, GTM Excellence, and other commercial roles to develop integrated, market-specific omnichannel strategic plans. - Translate omnichannel strategies and tactics into actionable content plans. - Provide guidance on orchestrating channel usage by customer type to enhance experience and engagement. **2. Content Development & Deployment** - Advise brand teams and content creators on designing, producing, and delivering content optimized for different channels and customer segments. - Support & develop localization of global content and ensure it aligns with local needs and regulatory requirements. - Manage timelines, reviews, and approvals to ensure high-quality, compliant content delivery. **3. Channel Orchestration & Optimization** - Provide best practice guidance on channel mix, analytics utilization, and effective use of SEO/SEM strategies or PfizerPRO. - Monitor performance and customer journeys to identify gaps, content opportunities, and areas for improvement. - Introduce marketers on A/B testing, enabling rapid iteration and customer feedback-based optimization. **4. Capability Building & Best Practice Sharing** - Build omnichannel content creation capabilities across marketing teams. - Support the development and dissemination of omnichannel (integrated channel planning) best practices and frameworks in collaboration with global and regional teams with guidance of omnichannel Insights Lead. - Audit content proposals and provide recommendations to ensure alignment with omnichannel strategy. **5. Cross-Functional Collaboration** - Align with internal stakeholders across marketing, digital, medical, legal, compliance, and external agencies (e.g., CoLab) to support seamless content execution. - Act as a trusted advisor to local markets, providing hands-on support for integrated execution tailored to customer needs. **6. Compliance & Governance** - Ensure all content complies with internal policies, industry standards, and legal regulations (e.g., e-permission, industry code of conduct) - Manage operations related to omnichannel deployments, including customer data permissions and platform compliance. **7. Mindset & Innovation** - Thrive in complex, fast-paced environments by showing agility, ownership, and initiative. - Proactively bring new ideas and marketing innovations to improve content strategy and customer engagement effectiveness. **QUALIFICATIONS** - Bachelor's degree or higher - Strong skills in design thinking, planning, and project management - Strong strategic thinking and analytical capabilities - Effective facilitation and stakeholder management skills (Experience working in Agile / SCRUM methodology is preferred) - Highly detail-oriented with strong organizational skills to effectively manage multiple tasks and meet deadlines - Eagerness to learn and grow in the omnichannel marketing landscape - Ability to support communication initiatives, foster a growth mindset, and contribute to marketing team transformation and innovation with change management - Strong team player with excellent communication and interpersonal skills (Experience working in managing complex, cross-functional projects and agency relationships is preferred) - Familiarity with tools such as Adobe Analytics or Tableau is a plus, but not required. - Tech-savvy, with hands-on experience using various digital tools, including Marketo and the Adobe Suite. - High level of integrity with sound decision-making and strong ethical standards. - Fluency in English **Benefits** - Paid parental leave - Access to Health & Wellness apps - Career Growth Experiences program - Recognition & rewards program - Paid volunteer days - Life Insurance Benefits - Pfizer Learning Academy access to top content providers - Access to flu vaccines & skin checks - Options to purchase additional leave - Salary packaging & novated lease options ## Skills ### Required - design thinking - planning - project management - strategic thinking - analytical capabilities - facilitation - stakeholder management - Agile - SCRUM - Adobe Analytics - Tableau - Marketo - Adobe Suite ### Nice to have - Experience working in Agile / SCRUM methodology - Experience working in managing complex, cross-functional projects and agency relationships --- Source: [Apply at pfizer.wd1.myworkdayjobs.com](https://pfizer.wd1.myworkdayjobs.com/en-US/PfizerCareers/job/Australia---New-South-Wales---Sydney/Content---Channel--Manager_4965415?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)