# Sales Activator

**Company**: Red Bull Canada
**Location**: Sherbrooke, Québec
**Experience**: senior
**Job type**: permanent
**Category**: Sales
**Industry**: Beverages

**Apply**: https://jobs.redbull.com/ca-en/sherbrooke-sales-activator-ref30566m?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_5806f530-85e

## Description

As a Sales Activator at Red Bull Canada, your main priority will be driving excellent trade execution throughout your market, in partnership with the local Distribution Partner.

Key responsibilities include:

- Executing long-term sales drivers in key retail and impulse accounts

- Securing distribution of Red Bull in new accounts across all channels

- Implementation of merchandising standards

- Tracking and measuring KPI execution

- Coordinating with local distribution partners to ensure flawless execution

**Areas that play to your strengths**

### EXECUTION

- Drive Red Bull Perfect Store conditions to win against competition in the market

- Execute, with the Distribution Partner, the opening of new accounts to expand the number of rooftops buying directly from Red Bull

- Actively sell additional points of distribution to improve the in-store presence of the Red Bull brand

- Encourage Distribution Partners to enroll independent accounts into the Volume Incentive Program

- Sell with key regional strategic accounts to drive efficient promotional execution and in-store conditions

### PLANNING

- Effectively plan your schedule to maximize time in stores with the greatest impact

- Communicate with Distribution Partner field personnel to guarantee alignment and focus on priorities

- Initiate plans to drive KPI execution and maintain vertical accountability

- Plan, build, and lead relevant seasonal trade-blitzes to capture key peak volume opportunities

### CONSULTATIVE

- Leverage available data to drive insights to support selling story

- Act as a trusted advisor to key customers in the market

- Communicate regularly and work cross-functionally with internal teams and Distribution Partners

- Be a credible contributor to the local full-cell team

- Bring the brand to life by championing the World of Red Bull mentality and mindset

**Requirements**

- Outstanding sales experience and track record in the Consumer Goods industry (Beverage Preferred), +3 years

- Ability to lead, manage, and motivate distribution partners with experience, +3 years

- Strong communicator and motivator

- Excellent negotiator and influencer

- Clear and proven ability to develop and implement successful sales and trade marketing strategies

- Strong knowledge of consumer marketing principles

- Excellent communication skills, including presentation and training ability

- Able to work independently with responsibility, and be organized

- Experience with basic administrative programs, Windows, Word, PowerPoint, Excel

- University - Bachelor’s Degree preferred

- Fluent in French and English preferred

**Benefits**

- Travel 20-30%

- Permanent

- Benefits eligible

## Skills

### Required
- sales
- trade marketing
- merchandising
- data analysis
- communication
- leadership
- negotiation
- influencing

### Nice to have
- French language
- English language
- consumer marketing
- basic administrative programs

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Source: [Apply at jobs.redbull.com](https://jobs.redbull.com/ca-en/sherbrooke-sales-activator-ref30566m?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)