# Category & Brand Assistant Manager

**Company**: Diageo
**Location**: Tokyo
**Experience**: mid
**Job type**: full-time
**Category**: Marketing
**Industry**: Beverage

**Apply**: https://diageo.wd3.myworkdayjobs.com/en-US/Diageo_Careers/job/Tokyo-Japan/Category---Brand-Assistant-Manager_JR1130742-1?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_56eb6d90-e9d

## Description

The Category & Brand Assistant Manager role is part of Diageo's Marketing Team. The successful candidate will support Brand Managers in translating category and brand strategies into high-quality market execution.

**Responsibilities:**

- Support Brand Managers in developing market activity plans and execution priorities.

- Analyse brand and category performance across business, market, and brand health KPIs to identify opportunities and recommend actions.

- Lead day-to-day end-to-end project management of assigned priority initiatives.

- Develop and execute integrated consumer, shopper, and trade activities.

- Work closely with Brand Managers and coordinate with Commercial, Shopper, Supply, Finance, agencies, and regional/global teams.

- Manage day-to-day A&P tracking and activity budgets.

- Ensure compliance with Diageo Marketing Code, legal, data privacy, and other relevant standards.

- Lead day-to-day execution of assigned brand activities and priority growth initiatives across multiple channels.

- Develop briefs and coordinate agencies, suppliers, and internal teams to deliver high-quality creative and execution on time.

- Coordinate and collaborate with regional/global teams and Centres of Excellence to adapt and deploy relevant strategies, assets, and toolkits for Japan.

- Partner with Commercial and relevant cross-functional teams to ensure activities are executable and relevant across customer and channel environments.

- Manage assigned A&P budgets, purchase processes, tracking, and reporting with strong financial discipline.

- Monitor business, market, and brand performance against agreed KPIs.

- Conduct post-activity reviews and codify learnings to improve future activities.

**Requirements:**

- Proven experience in brand marketing, consumer marketing, integrated marketing communications, or related roles within FMCG, consumer goods, premium/luxury brands, or marketing/creative agencies.

- Strong consumer and brand-building understanding.

- Strong analytical and problem-solving skills.

- Strong end-to-end project management skills.

- Experience in developing and executing consumer-facing marketing initiatives across multiple touchpoints.

- Exposure to P&L, budget management, and/or commercial performance is preferred.

- Experience in FMCG, beverage alcohol, or premium consumer goods is preferred.

- Fluent Japanese and business-level English.

**Benefits:**

- Flexibility is key to Diageo's success.

- Opportunity to work with a diverse team.

- Constant learning and improvement.

**Location:** Tokyo

**Worker Type:** Regular

## Skills

### Required
- brand marketing
- consumer marketing
- integrated marketing communications
- project management
- analytical skills
- problem-solving skills
- budget management
- Japanese

### Nice to have
- P&L management
- commercial performance
- FMCG experience
- beverage alcohol experience
- premium consumer goods experience

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Source: [Apply at diageo.wd3.myworkdayjobs.com](https://diageo.wd3.myworkdayjobs.com/en-US/Diageo_Careers/job/Tokyo-Japan/Category---Brand-Assistant-Manager_JR1130742-1?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)