# Art Director - Unannounced 3A Project

**Company**: Electronic Arts
**Location**: Shanghai
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Category**: Design
**Industry**: Technology
**Ticker**: EA
**Wikidata**: https://www.wikidata.org/wiki/Q173941

**Apply**: https://jobs.ea.com/ro_RO/careers/JobDetail/Art-Director-Unannounced-3A-Project/216400?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_56a78654-f50

## Description

Electronic Arts is seeking an Art Director for an unannounced 3A project based in Shanghai, China. The successful candidate will lead the holistic visual strategy for the China version of the game, focusing on localization, culturalization, and visual adaptation to resonate with the Chinese market.

The Art Director will report directly to the Head of the unannounced 3A title China team and oversee the entire visual spectrum, including 2D UI, live service content design, and 3D assets concept direction and feasibility check. The role involves close collaboration with the core game team, external publishing partners, and internal cross-functional leaders to drive the aesthetic vision, adaptation pipelines, and creative excellence.

Key responsibilities:

- Lead the visual strategy and execution for the China version across all art disciplines

- Partner with the EA Korea base game core team to understand foundational art assets and drive localization and cultural adaptation

- Act as the primary artistic bridge between the China Pod, core team developers, external publishing partners, and internal stakeholders

- Drive improvements to localization workflows, asset pipelines, and production processes

- Champion visual quality and cultural authenticity across UI themes, monetization content, 3D presentation, environments, and overall game presentation

- Lead, mentor, and develop a multidisciplinary Art team

- Identify opportunities to improve team productivity and content localization speed through automation, AI-assisted workflows, new tools, and emerging content creation technologies

Qualifications and requirements:

- 12+ years of experience in game development, with a proven track record of leading multidisciplinary art, technical art, or content production teams

- Demonstrated ability to drive visual quality across multiple disciplines simultaneously

- Deep understanding of the Chinese gaming market, with proven experience in culturalizing, localizing, and adapting existing game visuals for Chinese players

- Experience leading cross-functional and cross-border initiatives

- Strong understanding of modern game content creation workflows, real-time game development pipelines, and live service adaptation processes

- Exceptional communication, leadership, organizational, and stakeholder management skills

- Strong learning agility and the ability to adapt to changing technologies, co-development team structures, and dynamic product needs

- Passion for sports

Preferred skills:

- Direct experience with sports or live service PC online game development

- Bilingual proficiency (English and Chinese)

- Familiarity with proprietary engines, Unreal Engine, Unity, or other real-time content creation platforms

- Experience adopting AI-assisted workflows or automation solutions

- Deep understanding of player authenticity, broadcast presentation, and sports entertainment within the context of the Chinese cultural landscape

## Skills

### Required
- game development
- visual strategy
- localization
- culturalization
- cross-functional collaboration
- leadership
- communication
- project management

### Nice to have
- sports game development
- live service PC online game development
- bilingual proficiency
- Unreal Engine
- Unity
- AI-assisted workflows
- automation solutions

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Source: [Apply at jobs.ea.com](https://jobs.ea.com/ro_RO/careers/JobDetail/Art-Director-Unannounced-3A-Project/216400?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)