# Sales Planner

**Company**: TEGNA
**Location**: New York, NY
**Experience**: mid
**Job type**: full-time
**Salary**: $65,000-$70,000 USD
**Category**: Sales
**Industry**: Media

**Apply**: https://job-boards.greenhouse.io/tegnainc/jobs/5210884007?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_564b6c78-39b

## Description

Premion, a division of TEGNA, is seeking a strategic and agile Sales Planner to join its high-performing Sales Planning team. The role involves crafting compelling media plans, proposals, and pricing strategies across brand awareness and performance-driven campaigns. The ideal candidate will have a strong understanding of digital media buying dynamics, including DSP-based campaign planning.

Responsibilities:

- Develop strategic, customized omnichannel media plans across CTV/OTT, OLV, Display, Audio, Native, and more

- Manage the pre-sales workflow from intake to proposal, ensuring alignment with client KPIs, inventory availability, platform targeting, and pricing thresholds

- Serve as a go-to expert on DSP product offerings, especially within the DSP platform

- Provide recommendations to Sales based on reach & SOV goals, historical performance, and pacing benchmarks

- Maintain fluency in performance-based and impression-based planning models to meet client conversion, engagement, or awareness KPIs

- Collaborate with Ad Ops and Planning Leadership on inventory forecasting and budget allocation strategies

- Ensure media plans reflect accurate pricing, delivery forecasts, and data fees when target audience is layered in

- Support audience-first storytelling by translating RFP requests into targeted media strategies

- Identify inefficiencies and contribute to continuous improvement across planning systems, workflows, and tools

- Periodically assist in user testing, platform rollout support, and internal education efforts for new planning tech and features

Requirements:

- Bachelor's degree in Marketing, Business, Media, or a related field

- 3+ years of experience in pre-sales, digital media planning, DSP buying, or account management

- Strong understanding of DSP/SSP ecosystems, digital audience targeting strategies, and omnichannel buying models

- Familiarity with media planning tools, inventory forecasting logic, and proposal software

- Advanced Excel, PowerPoint, and Salesforce skills required; experience with CRM-integrated planning tools preferred

- Detail-oriented with exceptional communication, time management, and stakeholder management skills

- High adaptability in fast-paced, evolving digital environments

Benefits:

- Comprehensive benefits package, including medical, dental, and vision coverage

- 401(k) program with company match

- Paid Time Off (PTO) and paid holidays

- Access to Teladoc and Spring Health services

## Skills

### Required
- DSP-based campaign planning
- digital media buying
- media planning
- proposal software
- Excel
- PowerPoint
- Salesforce

### Nice to have
- linear or digital video experience
- local advertising or regional media planning dynamics knowledge

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/tegnainc/jobs/5210884007?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)