# Senior Manager, Content & Digital Presence

**Company**: Salesforce
**Experience**: senior
**Job type**: full-time
**Salary**: $143,400 - $216,900 annually
**Category**: Marketing
**Industry**: Technology

**Apply**: https://salesforce.wd12.myworkdayjobs.com/en-US/External_Career_Site/job/Washington---Seattle/Senior-Product-Marketing-Manager--Website-Lead---Slack_JR340650?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_55d037f5-2e0

## Description

Slack needs a content lead who can connect the dots: from what we say, to how it shows up across digital touchpoints, to whether it's actually working. This role is that connective tissue. As Senior Manager, Content & Digital Presence, you'll research, write, and develop Slack's thought leadership content: the articles, reports, and narratives that shape how the market thinks about the future of work.

**Responsibilities**

- Research, write, and develop thought leadership and digital content that reinforces Slack's most critical narratives

- Manage the editorial calendar: prioritize topics, map content to GTM moments and Tier 1 launches, and keep output consistent across formats

- Hold narrative cohesion across digital touchpoints, including the blog, website, campaign content, and social

- Own editorial quality and content standards across Slack's digital channels, including Slack.com and Salesforce.com/Slack

- Review copy before it goes live to keep it accurate, on tone, and on message

- Partner with PMM to turn approved product positioning into content that resonates with target audiences

- Work with SEO/AEO partners so content is built to be found and establishes Slack as an authoritative voice

- Bring an editorial lens to website decisions such as navigation and content priorities

- Build and manage AI-enabled workflows for research, drafting, content auditing, and performance tracking

- Track what's working and use performance signals to sharpen content over time

**Requirements**

- 6+ years of content strategy, editorial, or thought leadership experience at a B2B SaaS company

- A strong writer with a portfolio of content that moves markets, not just fills calendars

- Editorial judgment: you know what Slack should and shouldn't be saying, and you can defend it

- Experience mapping content to GTM strategy and integrated marketing motions across web, campaigns, and social

- Comfort working across SEO, design, and campaign teams without needing a translator

- Comfort with AI tools as an accelerant, including knowing when to trust the output and when to override it

- The ability to manage multiple workstreams and deadlines in a fast-moving launch environment

**Benefits**

- Time off programs

- Medical, dental, vision

- Mental health support

- Paid parental leave

- Life and disability insurance

- 401(k)

- Employee stock purchasing program

## Skills

### Required
- content strategy
- editorial
- thought leadership
- writing
- SEO
- AI tools

### Nice to have
- executive or ghostwritten content
- analytics and content performance tools
- working with freelancers or agencies

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Source: [Apply at salesforce.wd12.myworkdayjobs.com](https://salesforce.wd12.myworkdayjobs.com/en-US/External_Career_Site/job/Washington---Seattle/Senior-Product-Marketing-Manager--Website-Lead---Slack_JR340650?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)