# Associate Manager, Paid Media - WSJ+

**Company**: Dow Jones
**Location**: NYC - 1211 Ave of the Americas
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Salary**: $80,000.00 - $100,000.00
**Category**: Marketing
**Industry**: Media & Entertainment

**Apply**: https://dowjones.wd1.myworkdayjobs.com/en-US/Dow_Jones_Career/job/NYC---1211-Ave-of-the-Americas/Associate-Manager--Paid-Media--WSJ-_Job_Req_55840?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_555cee89-8a6

## Description

Dow Jones is seeking an Associate Manager, Paid Media - WSJ+ to grow and optimize paid media marketing programs aimed at driving acquisition growth for WSJ+. The ideal candidate will have 5-7 years of experience with managing direct response paid media campaigns start to finish.

**Responsibilities:**

- Create an effective strategic framework across paid media platforms including Meta, Google Search, DV360, LinkedIn, X, and Amazon.

- Optimize media strategies to improve performance and ensure KPI goals are met.

- Manage a $10M+ annual media budget to increase audience reach, maximize acquisition volume, and deliver on CPO goals.

- Be hands-on in-platform, QA'ing campaign builds, optimizing targeting strategy, and monitoring performance.

- Manage and monitor ongoing campaigns, working with internal teams to ensure campaign goals are met.

- Find ways to use media, creative, and content to deepen our relationship with our audiences.

- Actively report, track, and optimize performance of paid media campaigns.

- Stay ahead of industry trends, platform updates, and emerging technologies.

**Requirements:**

- 5 years of experience in paid media.

- Proven experience identifying meaningful, actionable insights within past successful paid media campaigns.

- Hands-on experience with developing and reporting on metrics and KPIs.

- In-depth experience with G-suite tech stack (GA4, DV360, CM360, SA360).

- Self-starter with a proactive mindset.

- Exceptional analytical skills.

- Detail-oriented, highly organized, and comfortable managing multiple priorities.

**Benefits:**

- Comprehensive Healthcare Plans

- Paid Time Off

- Retirement Plans

- Comprehensive Insurance Plans

- Lifestyle Programs & Wellness Resources

- Education Benefits

- Family Care Benefits & Caregiving Support

- Commuter Transit Program

- Subscription Discounts

- Employee Referral Program

- Financial Health Programs

- Cybersecurity Protection

## Skills

### Required
- paid media
- marketing strategy
- budget management
- campaign optimization
- data analysis
- G-suite tech stack

### Nice to have
- Meta
- Google Search
- DV360
- LinkedIn
- X
- Amazon

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Source: [Apply at dowjones.wd1.myworkdayjobs.com](https://dowjones.wd1.myworkdayjobs.com/en-US/Dow_Jones_Career/job/NYC---1211-Ave-of-the-Americas/Associate-Manager--Paid-Media--WSJ-_Job_Req_55840?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)