# Director, Digital Marketing Strategy & Operations – Site Merchandising

**Company**: Target
**Location**: Bangalore
**Work arrangement**: onsite
**Experience**: executive
**Job type**: full-time
**Category**: Operations
**Industry**: Retail

**Apply**: https://target.wd5.myworkdayjobs.com/en-US/targetcareers/job/BangaloreIndia/DIRECTOR-DIGITAL-MARKETING-STRATEGY---OPERATIONS_R0000477262?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_54ab3aab-8e0

## Description

Working at Target means helping all families discover the joy of everyday life. The Digital Marketing Strategy & Operations team is responsible for creating and implementing digital strategies that enrich the online experience for guests. As Director, Digital Marketing Strategy & Operations – Site Merchandising, you will set the direction for a strong digital operations Centre of Excellence (COE) that improves guest experience at scale.

**Core Responsibilities:**

- Partner across Global leadership team to set the vision and operating principles for the digital operations COE, ensuring the work is simple, scalable and focused on guest experience outcomes.

- Build the COE model across Digital Operations, Product Content, Digital Marketing Strategy, Project Management and QA, with clear standards, intake, prioritization, SLAs, decision rights and escalation paths.

- Use operating measures such as speed-to-site, content readiness, campaign readiness, quality, defects and capacity to guide trade-offs and leadership decisions.

- Create leadership routines that give teams visibility to priorities, risks, ownership, launch readiness and opportunities to improve guest experience.

- Own the COE transformation roadmap, using standardization, automation, tooling and process redesign to improve speed, quality, consistency and scale across operations, QA and content workflows.

**Guest Experience, Digital Marketing & Content Strategy**

- Translate key events, promotions, category priorities and guest signals into clear actions across marketing placements, product content, purchasability and post-launch improvements.

- Use guest experience inputs , including behavioral data, OSAT, Contacts CPO, returns, guest reviews and post-purchase signals , to identify friction, prioritize fixes and improve product and site experiences.

- Strengthen Product Content as a strategic Site Merchandising capability, improving PDP completeness, item readiness, attribution, taxonomy, imagery, copy and decision-useful information for guests.

**Team Development & Leadership**

- Lead through capability leaders, building a connected team that can make clear decisions, solve problems quickly and improve guest outcomes.

- Set clear expectations, coaching routines and growth opportunities that help leaders build strong operating judgment, guest focus and cross-functional influence.

- Build a COE culture focused on ownership, simple ways of working, continuous improvement and accountability for better guest experience outcomes.

**Cross-Functional & Global Engagement**

- Align Item, Product, UX, T+, Marketing, Merchandising Operations and TII teams on the priorities and decisions needed to scale digital work and improve guest experience.

- Serve as a senior connection point between Bangalore and the U.S. Site Experience leadership, ensuring priorities, risks, escalations and decisions are clear and connected.

- Remove systemic barriers by securing partner commitments, clarifying ownership and keeping teams focused on speed, quality and scale to elevate guest experience.

**Requirements:**

- 12+ years of experience in digital retail, e-commerce, site merchandising or digital operations, with experience building scalable operating models or Centres of Excellence.

- 8+ years of people leadership experience, including leading through managers, developing leaders and building strong team capability.

- Strong understanding of digital experience operations, product content, digital marketing execution, QA, launch readiness and performance measures that improve guest experience.

## Skills

### Required
- digital retail
- e-commerce
- site merchandising
- digital operations
- leadership
- team management
- guest experience
- digital marketing
- product content
- QA
- launch readiness
- performance measures

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Source: [Apply at target.wd5.myworkdayjobs.com](https://target.wd5.myworkdayjobs.com/en-US/targetcareers/job/BangaloreIndia/DIRECTOR-DIGITAL-MARKETING-STRATEGY---OPERATIONS_R0000477262?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)