# Senior Manager, Distribution Marketing Communications

**Company**: Manulife Financial Corporation
**Location**: Hong Kong
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Category**: Communications
**Industry**: Finance

**Apply**: https://manulife.wd3.myworkdayjobs.com/en-US/MFCJH_Jobs/job/Hong-Kong/Senior-Manager--Distribution-Marketing-Communications_JR26060927-1?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_53da0174-df3

## Description

We are seeking a Senior Manager, Distribution Marketing Communications to develop and deliver clear, consistent, and engaging communications to distributors and customers.

The successful candidate will be responsible for:

- Developing and implementing a distributor and customer communications strategy aligned with brand, customer experience, and business goals

- Defining communication frameworks, tone of voice, and messaging standards for distributor and customer-facing content

- Ensuring consistency across all communications, including digital, email, letters, website, and in-product messaging

- Creating, reviewing, and overseeing distributor-facing communications such as service updates, notifications, campaigns, FAQs, onboarding materials, and lifecycle communications

- Translating complex or technical information into clear, concise, and customer-friendly language

- Managing end-to-end communication planning, from briefing and content creation to approval and deployment using marketing automation platforms

- Working closely with the local business unit teams to manage the Distributor Website (DWS)

- Supporting other marketing team members with marketing campaigns, product launches, marketing collaterals, and distribution enablement tools

- Proactively identifying communication gaps or pain points and proposing improvements

- Collaborating closely with marketing, brand, digital, product, distribution, legal, and compliance teams

- Acting as the central point of contact for distributor and customer communications requests and prioritization

- Managing internal stakeholders and ensuring timely delivery while balancing multiple workstreams

- Ensuring communications meet brand, regulatory, and legal & compliance requirements

- Maintaining approval processes and documentation for audit and governance purposes

- Monitoring quality and accuracy of communications and continuously refining standards

- Tracking effectiveness of communications using internal and external feedback, engagement metrics, and service data

- Using insights to optimize messaging, channels, and timing

**Requirements:**

- BS/BA degree in marketing or related field

- 7+ years experience in Financial Services industry, preferably in the life insurance industry

- 5+ years experience in communications, with a specific focus on customer communications, distribution communications, product marketing, and sales/distribution enablement

- Strong experience in writing, messaging, and communications planning

- Ability to synthesize complex information into clear, compelling messaging

- Experience working in a global, matrix organization with stakeholders across multiple time zones

- Superior written and verbal communication skills in English

- Knowledgeable in key industry trends and best practices

- Strong attention to detail and organization; able to manage multiple workstreams and deadlines

- Ability to manage, prioritize, and execute tasks in a fast-paced, multitasking environment

- Proactive, solution-oriented mindset; comfortable asking clarifying questions and following through

- Familiarity with content workflows and brand guidelines

- Proficiency with PowerPoint, Excel, project tools, marketing automation tools, and content management and digital asset management systems

**What We Offer:**

- Empowerment to learn and grow your career

- Flexible environment with well-being and inclusion initiatives

- Opportunities to shape the future you want to see

**Equal Opportunity Employer:**

Manulife is an Equal Opportunity Employer committed to fair recruitment, retention, advancement, and compensation.

## Skills

### Required
- marketing
- communications
- writing
- messaging
- project management
- marketing automation
- content management

### Nice to have
- life insurance
- Financial Services
- Asia
- Middle East

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Source: [Apply at manulife.wd3.myworkdayjobs.com](https://manulife.wd3.myworkdayjobs.com/en-US/MFCJH_Jobs/job/Hong-Kong/Senior-Manager--Distribution-Marketing-Communications_JR26060927-1?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)