# Web Strategy & Optimization Manager

**Company**: ComplyAdvantage
**Location**: New York, New York
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Salary**: $120,000 - $150,000
**Category**: Marketing
**Industry**: Technology

**Apply**: https://job-boards.greenhouse.io/complyadvantage/jobs/8928754002?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_539706b0-9ce

## Description

## Job Overview

We are seeking a Web Strategy and Optimization Manager to lead our web experience as a strategic growth platform. You will set the strategy for how our web estate earns attention, converts intent, educates customers, and contributes pipeline and revenue.

## Key Responsibilities

### Primary Accountability

Increase the commercial contribution of our web estate through strategy, customer experience, conversion optimization, content, search, technology, and continuous experimentation.

### What You Will Own

#### Web Strategy and Development

- Develop and execute the strategy and roadmap for our web estate, tied to commercial outcomes.

- Define the platform's purpose and audience stages.

- Prioritize investments and retire underperforming assets.

- Establish the operating rhythm for intake, prioritization, delivery, measurement, and iteration.

#### Conversion and Growth

- Own conversion performance end-to-end.

- Run a continuous experimentation program.

- Optimize the full customer journey.

- Partner with demand generation on campaign landing experiences and lead quality.

#### Content and Search

- Own search strategy across SEO, AEO, and GEO.

- Build technical, structural, and content foundations for discoverability.

- Collaborate with teams to create web content that ranks and converts.

- Track share of visibility in target categories.

#### User Experience and Customer Experience

- Advocate for users within the business.

- Conduct continuous research and feedback loops.

- Improve usability, accessibility, and performance.

- Extend the experience beyond acquisition.

#### Technology and Execution

- Own the web technology stack and roadmap.

- Make build, buy, and partner decisions.

- Manage agency and contractor relationships.

#### Data and Measurement

- Define the measurement framework for the web estate.

- Build instrumentation and attribution.

- Analyze data to inform decisions.

- Provide regular performance updates to the business.

## Requirements

- Significant experience owning a commercial web estate in B2B technology, SaaS, or FinTech.

- Track record of measurable commercial improvement.

- Expertise in conversion rate optimization and experimentation.

- Strong understanding of search and AI-driven answer engines.

- Fluency with modern web technology and analytics.

- Experience leading cross-functional teams.

## Nice to Have

- Experience with agile methodologies.

- Knowledge of accessibility guidelines.

- Familiarity with marketing automation platforms.

## Benefits

- Equity

- Unlimited Time Off Policy

- Annual learning budget

- Home office setup budget

- Parental leave and childcare benefits

- Life Insurance

- Medical, Dental, and Vision contributions

- Flexible Spending Accounts

- 401k Contribution

- Financial Perks

- Pre-Tax transit benefits

## Salary

The base salary range for this role is $120,000 - $150,000 + equity and US benefits.

## Skills

### Required
- conversion rate optimization
- experimentation
- search strategy
- web technology
- analytics
- leadership

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/complyadvantage/jobs/8928754002?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)