# Marketing Automation Specialist - Marketo

**Company**: Argus Media
**Location**: Mumbai
**Work arrangement**: hybrid
**Experience**: mid
**Job type**: full-time
**Category**: Marketing
**Industry**: Marketing

**Apply**: https://careers.argusmedia.com/jobs/8555041-marketing-automation-specialist-marketo?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_532338a1-106

## Description

We are seeking a Marketing Automation Specialist to lead smarter Marketo campaigns, streamline marketing automation, and empower teams to turn great content into measurable growth.

The ideal candidate will have 2+ years of hands-on experience with the Marketo platform and be based in Mumbai or Pune.

**Responsibilities:**

- Manage the uploading of text, graphic, and multimedia content into Marketo templates and campaign programs.

- Demonstrate nimble work habits to produce and launch exceptionally fast and superior automated marketing outcomes.

- Educate and train members of the creative and content teams on how to structure their content to streamline workflow and maximize Marketo's potential.

- Communicate parameters clearly with each individual content contributor and identify how to modify their content if needed.

- Leverage key Marketo functionality such as tokens and dynamic content to reduce execution time and increase consistency across all Marketo programs.

- Document the timing and assets for each marketing campaign to make it easy for the marketing traffic manager to launch proactive internal communications.

- Continuously experiment and test new Marketo formats and calls-to-action (CTAs) to increase the quality and quantity of sales leads.

**Requirements:**

- Bachelor's degree in Marketing.

- 2-7 years of experience in a similar role.

- Marketo campaign setup and program execution.

- Lead lifecycle management.

- Email, landing pages, and forms.

- Tokens and dynamic content.

- Campaign execution efficiency and scaling.

**Attributes:**

- Demonstrates strong ownership by managing tasks end-to-end and delivering results with minimal supervision.

- Proactively identifies inefficiencies and implements process improvements to enhance workflow speed and quality.

- Communicates effectively with stakeholders at all levels using clear, direct, and collaborative approaches.

- Thrives in fast-paced environments, quickly adapting to changing priorities and business needs.

**What's in it for you:**

- Competitive salary.

- Hybrid Working Policy (3 days in Mumbai office, 2 days WFH once fully inducted).

- Group healthcare scheme.

- 18 days annual leave.

- 8 days of casual leave.

- Extensive internal and external training.

## Skills

### Required
- Marketo
- marketing automation
- lead lifecycle management
- email marketing
- landing pages
- forms
- tokens
- dynamic content

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Source: [Apply at careers.argusmedia.com](https://careers.argusmedia.com/jobs/8555041-marketing-automation-specialist-marketo?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)