# Sr. Manager, Omnichannel Orchestration and Enablement

**Company**: GSK
**Location**: Philadelphia, PA
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Healthcare

**Apply**: https://gsk.wd5.myworkdayjobs.com/en-US/GSKCareers/job/USA---Pennsylvania---Philadelphia/Sr-Manager--Cross-Brand-Omnichannel-Orchestration-and-Enablement_449857?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_531b1c35-a39

## Description

The US GSK oncology business is growing, and we're looking for a Sr. Manager, Omnichannel Orchestration and Enablement to join the team. This role will be responsible for the day-to-day operations of the Oncology Business Unit's Omnichannel Engine, an AI dynamic targeting tool in Veeva called Opportunity Engine.

**Key Responsibilities:**

- Digitally Enable Rep Program Lead: Own the deployment of Veeva Opportunity Engine initiative with oversight on the next phase of deployment in partnership with brand marketing and sales operations.

- OE model refinements and deployment logic updates customized to meet brand strategy.

- Veeva Insight Card refinements.

- NBA (Next Best Action) Vault Suggestions and field pull through.

- Embedding uptake and usage in the field and monitoring KPIs and impact analyses.

- Omnichannel Delivery Enhancements: Build and monitor continual improvement of E2E delivery model across omnichannel campaigns for 4 brands to meet brand strategy.

- Work with NPP marketing leads, agencies, data partners, and other groups involved in deployment of campaigns.

- Scope of tactics: Data-driven triggered campaigns, CRM and marketing Automation, Business Rules for field prioritization.

- Best practices and Enhanced integration: Inspire and lead innovation to achieve Oncology BU improvement in performance of Omnichannel campaigns to meet brand sales goals.

- Partner with DD&T to gain data governance and AI council and manage approvals with brand legal for new use cases.

- Deepen coordination with marketing initiatives such as pre/post call campaigns, Veeva Survey for feedback mechanism on non-personal marketing opportunities.

- Lead DER for National Meeting, Fast Start and Strong Finish: Work closely with Sales Ops and marketing to ensure pull through of DER enhancements and strategy for in-person meetings with the field.

- Lead development and ADR approval process for all DER training and presentation materials.

- Partner with Omnichannel Analytics Director and Digital Data & Tech partner on the Maintenance and usage of self-serve dashboards on campaigns across 4 brands.

- Support running Omni Core Team meetings with attendance across 4 brands and key matrix partners.

- Support communication to marketing teams, skill building workshops aligned with GSK's Omnichannel 5 Steps process and Marketing Competencies.

**Basic Qualifications:**

- Bachelor's degree.

- 5+ years marketing experience in the pharmaceutical/biotech industry, Oncology a plus.

- 1+ years' experience building/working with KPI dashboards/performance reports.

- 1+ years utilizing marketing tools and techniques such as digital marketing platforms, decisioning engines, analytics tools, CRM systems, and content management systems.

- Experience in the omnichannel landscape and experience with vendor management in this space.

- Experience translating business requirements into digital solutions.

**Preferred Qualifications:**

- Advanced degree or MBA in marketing, business, or related field.

- Proven learning agility in roles of white space and significant change management.

- Ability to oversee platform releases, governance processes, and capability adoption.

- Self-starter with proven problem-solving, oral/written communication skills, and large-scale project management.

- Marketing experience that demonstrates firm understanding of core marketing principles.

- Proven ability to lead across matrix organizations without direct authority.

- Experience contributing to HCP brand plans/operations plans.

- Experience in or deep understanding of field sales and sales training.

**Work Arrangement:**

- Open to work in a hybrid role with regular travel; on-site presence is expected 2–3 days per week along with travel to field locations and events as required.

**Benefits:**

- Comprehensive benefits program, including [visit GSK US Benefits Summary for more information].

## Skills

### Required
- Data to Insights
- Digital Fluency
- Marketing Campaign Planning
- Marketing Measurement
- Marketing Strategy Implementation
- Omnichannel Marketing
- Scientific Literacy

---

Source: [Apply at gsk.wd5.myworkdayjobs.com](https://gsk.wd5.myworkdayjobs.com/en-US/GSKCareers/job/USA---Pennsylvania---Philadelphia/Sr-Manager--Cross-Brand-Omnichannel-Orchestration-and-Enablement_449857?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)