# Customer First GEO Content Specialist

**Company**: Okta
**Location**: Toronto, ON
**Work arrangement**: hybrid
**Experience**: mid
**Job type**: full-time
**Salary**: $73,000-$100,100 CAD
**Category**: Marketing
**Industry**: Technology

**Apply**: https://job-boards.greenhouse.io/okta/jobs/8036149?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_52f3ccbc-d25

## Description

Okta is seeking a highly proficient GEO Content Specialist to execute content-focused Generative Engine Optimization (GEO) strategies for Okta and Auth0.

This is a mid-level individual contributor role focused on ensuring content is optimized for visibility and retrieval in the evolving landscape of AI Search/GEO/AEO.

The ideal candidate is a reliable self-starter with a strong understanding of content, SEO, and the mechanisms of Large Language Models (LLMs).

**Core Responsibilities & Execution**

- Execute the strategy for structuring and optimizing content to promote content retrievability by LLMs.

- Develop and refine content blocks to be machine-parsable and aligned with semantic density and emerging AI answer formats.

- Understand how content must be structured (schema.org and JSON-LD) for LLM visibility and apply best practices while adhering to brand and quality standards.

- Identify opportunities by reviewing GEO prompt data, analyzing competitors, and thinking creatively about content needs for the business.

**GEO Knowledge & Application**

- Maintain a working knowledge of how LLMs function, relevant KPIs, and content-related GEO best practices.

- Apply concepts such as vector embeddings, RAG, grounding, chunks, passages, and citations in daily content work.

- Stay current on industry changes related to GEO/AEO/AIO and the future of organic visibility.

**Data & Workflow**

- Utilize a data-driven approach to execute content tasks and identify content performance trends.

- Collaborate with Customer First teams to ensure optimized content is published effectively.

- Manage assigned content tasks effectively, meeting deadlines and quality standards.

- Leverage AI in content analysis, editing and production workstreams to improve efficiency and output.

- Track and analyze SEO and GEO key performance metrics for Customer First subdomains, providing insights and recommendations to stakeholders for optimization.

**Qualifications**

- 2+ years of professional experience in SEO, and content strategy, with a focus on content optimization and/or content development.

- Understands how content is rewarded in both LLMs and modern-day search ranking algorithms.

- Familiarity with current GEO concepts and the role of LLMs in search.

- Working knowledge of SEO/AI Search platforms such as SEMRush, BrightEdge, Ahrefs, Profound, and Google Search Console.

- Proficiency in data analysis and insights gathering for content output and performance tracking.

- Strong communication skills, with the ability to articulate content requirements and results clearly.

- Experience using HTML, Salesforce Experience Builder, or similar enterprise-level systems.

**Benefits**

- Health, dental, and vision insurance

- RRSP with a match

- Healthcare spending

- Telemedicine

- Paid leave (including PTO and parental leave)

## Skills

### Required
- SEO
- content strategy
- Large Language Models
- schema.org
- JSON-LD
- SEMRush
- BrightEdge
- Ahrefs
- Google Search Console
- data analysis

### Nice to have
- HTML
- Salesforce Experience Builder
- Identity and Access Management
- B2B marketing
- SAAS
- cybersecurity

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/okta/jobs/8036149?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)