# Field Marketing Manager - Sports Marketing

**Company**: Qualtrics
**Location**: Dallas, Texas
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Technology

**Apply**: https://job-boards.greenhouse.io/qualtrics/jobs/8243452?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_52ebd628-60e

## Description

At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love.

We are looking for a Field Marketing Manager - Sports Marketing to oversee our scaled event activations and third-party events in America. This role is crucial for executing effective event strategies that contribute directly to revenue generation.

**Responsibilities**

- Lead the development and execution of event strategies that create new opportunities, drive deal acceleration and conversion, build key relationships, and drive revenue growth.

- Design unique and impactful activations and events to effectively engage target audiences.

- Collaborate with field marketers, sales teams, and broader marketing counterparts to implement high-touch marketing programs that align with organizational objectives.

- Create and execute a comprehensive follow-up strategy for each campaign and event to enhance engagement and conversion post-events.

- Manage logistics and execution for a range of virtual and in-person events.

- Collaborate with Marketing and Revenue Operations teams to assess the effectiveness of each program through quantitative metrics.

- Manage invoicing and accounting processes for events.

- Travel to selected regions and provide onsite support for key events as needed.

**Requirements**

- Bachelor’s degree in Marketing, Business, or a related field.

- 8+ years of experience in event strategy execution in B2B SaaS.

- Proven track record of tying event and activation efforts directly to revenue outcomes.

- Strong collaborator with an ability to communicate effectively across teams.

- Exceptional attention to detail and a strong focus on execution.

- Ability and willingness to travel up to 25% of each month.

- Experience with event management software and tools, such as Marketo, Salesforce, Asana, and Qualtrics.

**Benefits**

- Culture: A vibrant work environment that encourages collaboration, creativity, and work-life integration.

- Team Engagement: Opportunities for team-building activities, company-wide celebrations, and a supportive community.

- Health and Wellness: Competitive health coverage and wellness stipends.

## Skills

### Required
- event strategy
- event execution
- B2B SaaS
- marketing programs
- project management

### Nice to have
- Marketo
- Salesforce
- Asana
- Qualtrics
- copywriting

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/qualtrics/jobs/8243452?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)