# Senior Manager, Subscription Strategy

**Company**: Thomson Reuters
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Category**: Product Management
**Industry**: Media & Entertainment

**Apply**: https://thomsonreuters.wd5.myworkdayjobs.com/en-US/External_Career_Site/job/United-Kingdom-London/Senior-Manager--Subscriptions-Strategy_JREQ204727?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_52c3e221-969

## Description

Reuters Professional is seeking a Senior Manager, Subscription Strategy to lead global subscriber growth across web and app. Reporting to the Director of Subscriptions, you will own the product testing strategy and paywall and registration optimization while partnering with Product, Analytics, Newsletters, and Editorial to meet and exceed subscription goals.

**Key Responsibilities**

- Lead a global, full-funnel strategy that drives engagement, subscriber acquisition, and retention.

- Own the web and app testing roadmap for registration walls, paywalls, and product journeys, partnering with Product and Engineering to continuously improve conversion and engagement.

- Build install-to-paid acquisition strategies across mobile web and apps, and test campaign structures, audience segments, and ad creatives to improve efficiency across all acquisition channels.

- Define audience cohorts from performance data to guide marketing and product decisions, and work with Product, Engineering, and Design to optimize landing pages, funnels, and onsite experiences.

- Ensure the subscription value proposition is clearly defined across all consumer touchpoints.

- Partner with Analytics on retention and churn analyses, identifying drivers of cancellation and opportunities to grow subscriber lifetime value.

- Translate campaign, subscription, and testing performance into actionable insights, roadmaps, and recommendations, while overseeing marketing processes, timelines, and creative development.

**Required Qualifications**

- 5+ years of experience developing and implementing subscription growth strategies for a premium news media organization.

- Deep understanding of acquisition funnels, paywall and registration strategies, user behavior, and subscription models, with experience driving engagement and growth across paywalled content.

- Experience partnering with editorial, product, and marketing teams to grow digital subscriptions.

- Ability to use data to inform decisions, including analyzing customer journeys, applying attribution models, and optimizing acquisition funnels.

- Strong project management skills, with the ability to build data-driven strategy roadmaps with a detailed approach.

- Core competencies: problem solving and original thinking, data-informed decision making, collaboration across a matrixed organization, and a commitment to shared goals.

- Experience at a premium news media organization.

**Preferred Qualifications**

- Understanding of the dynamics of audience engagement, subscription acquisition, and retention.

- Track record of identifying new growth opportunities and bringing forward fresh ideas.

**What's in it For You?**

- Hybrid Work Model: We've adopted a flexible hybrid working environment for our office-based roles while delivering a seamless experience that is digitally and physically connected.

- Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset.

- Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow's challenges and deliver real-world solutions.

- Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.

- Culture: Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more.

## Skills

### Required
- subscription growth strategies
- paywall and registration strategies
- data analysis
- project management
- collaboration

### Nice to have
- audience engagement
- subscription acquisition
- retention

---

Source: [Apply at thomsonreuters.wd5.myworkdayjobs.com](https://thomsonreuters.wd5.myworkdayjobs.com/en-US/External_Career_Site/job/United-Kingdom-London/Senior-Manager--Subscriptions-Strategy_JREQ204727?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)