# Art Director - Unannounced 3A Project

**Company**: Electronic Arts
**Location**: Shanghai
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Category**: Design
**Industry**: Technology
**Ticker**: EA
**Wikidata**: https://www.wikidata.org/wiki/Q173941

**Apply**: https://jobs.ea.com/zh_CN/careers/JobDetail/Art-Director-Unannounced-3A-Project/216400?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_526fd552-2d4

## Description

Electronic Arts creates higher-tier entertainment experiences, inspiring players and fans worldwide. As part of EA SPORTS, one of the most iconic entertainment brands, you will lead the visual strategy for an unannounced 3A title's China version.

The Art Director reports directly to the Head of the unannounced 3A title China team and oversees the holistic visual strategy for the China version. You will focus on localization, culturalization, and visual adaptation to resonate with the Chinese market and local player preferences.

Key Responsibilities:

- Lead the visual strategy and execution for the China version across all art disciplines, including 2D UI/UX, promotional content design, and in-game 3D assets.

- Partner with the EA Korea base game core team to understand foundational art assets and drive localization and cultural adaptation for the Chinese market.

- Act as the primary artistic bridge between the China Pod, core team developers, external publishing partners, and internal stakeholders to ensure aligned creative goals and smooth asset integration.

- Drive improvements to localization workflows, asset pipelines, and production processes for efficient content deployment.

- Champion visual quality and cultural authenticity across UI themes, monetization content, 3D presentation, environments, and overall game presentation.

- Lead, mentor, and develop a multidisciplinary Art team, fostering a culture of creativity, cross-border collaboration, and continuous learning.

- Identify opportunities to improve team productivity and content localization speed through automation, AI-assisted workflows, and emerging content creation technologies.

Qualifications & Requirements:

- 12+ years of experience in game development, leading multidisciplinary art, technical art, or content production teams.

- Proven ability to drive visual quality across multiple disciplines, specifically covering 2D and 3D assets.

- Deep understanding of the Chinese gaming market, with experience in culturalizing, localizing, and adapting existing game visuals for Chinese players.

- Experience leading cross-functional and cross-border initiatives, managing relationships with base-game developers and external publishing partners.

- Strong understanding of modern game content creation workflows, real-time game development pipelines, and live service adaptation processes.

- Exceptional communication, leadership, organizational, and stakeholder management skills.

- Strong learning agility and adaptability to changing technologies and dynamic product needs.

- Passion for sports.

Preferred Skills:

- Direct experience with sports or live service PC online game development.

- Bilingual proficiency (English and Chinese) for effective communication with global stakeholders and local publishing partners.

- Familiarity with proprietary engines, Unreal Engine, Unity, or other real-time content creation platforms.

- Experience adopting AI-assisted workflows or automation solutions for high-volume 2D/3D content localization.

- Deep understanding of player authenticity, broadcast presentation, and sports entertainment within the Chinese cultural landscape.

## Skills

### Required
- game development
- visual strategy
- localization
- culturalization
- cross-functional collaboration
- art direction
- team leadership

### Nice to have
- sports game development
- live service PC online game development
- bilingual proficiency
- Unreal Engine
- Unity
- AI-assisted workflows

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Source: [Apply at jobs.ea.com](https://jobs.ea.com/zh_CN/careers/JobDetail/Art-Director-Unannounced-3A-Project/216400?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)