# Senior Demand Generation Specialist, Hotels (12M FTC)

**Company**: Airbnb
**Location**: Paris, France
**Experience**: senior
**Job type**: contract
**Salary**: €74,000-€92,000 EUR
**Category**: Marketing
**Industry**: Hospitality
**Wikidata**: https://www.wikidata.org/wiki/Q63327

**Apply**: https://job-boards.greenhouse.io/airbnb/jobs/8241468?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_521b93fe-87d

## Description

Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe.

The Airbnb Hotels organization is a fun, entrepreneurial, start-up team where you can have outsized impact. Simplicity is at the core of our products. We pride ourselves on delivering the smoothest and most intuitive hotel booking experience. For hotels, we make it easy to drive incremental bookings so they can focus on the craft of hosting.

As a Senior Demand Generation Specialist, you will own the inbound engine for our Hotels Acquisition team. This is a high-impact, strategic and hands-on role sitting at the intersection of marketing and sales. You will build the Hotels inbound motion from the ground up across EMEA, as a 12-month pilot that will shape how we scale it globally.

Responsibilities:

- Define and own the EMEA inbound strategy and roadmap, prioritizing channels and initiatives that drive hotel go-lives

- Build and scale multi-channel inbound programs targeting independent hotels, boutique chains, and hotel groups globally

- Own the full funnel from lead capture to MQL handoff, including lead scoring, routing, and CRM hygiene in Salesforce

- Design LinkedIn campaigns to target high-priority segments and geographies

- Develop outbound-assist sequences to complement AE prospecting

- Partner with Global Marketing to build collateral, landing pages, and nurture flows

- Track, report, and optimize pipeline contribution metrics

- Run co-marketing and referral programs with industry partners

- Build business cases for campaigns, secure budget, and show clear ROI

Requirements:

- 8+ years of experience in B2B demand generation or growth marketing

- Proven track record of building inbound programs that generate measurable sales pipeline

- Hands-on experience with Salesforce, marketing automation tools, and paid channels

- Strong analytical, systems-driven approach

- Data-driven, with ability to connect campaign activity to revenue impact

- Fluency in written and spoken English; additional European languages a plus

Benefits:

- The actual base pay is dependent upon many factors, such as training, transferable skills, work experience, business needs and market demands

- The base pay range for this role is €74,000-€92,000 EUR

- Eligible for bonus, benefits, and Employee Travel Credits

## Skills

### Required
- B2B demand generation
- growth marketing
- Salesforce
- marketing automation tools
- paid channels
- analytical skills
- data-driven approach

### Nice to have
- additional European languages

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/airbnb/jobs/8241468?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)