# Senior Brand Manager

**Company**: Diageo
**Location**: Bangkok
**Experience**: senior
**Job type**: full-time
**Category**: Marketing

**Apply**: https://diageo.wd3.myworkdayjobs.com/en-US/Diageo_Careers/job/Bangkok-Thailand/Senior-Brand-Manager_JR1127688?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_521ac759-7c4

## Description

We are seeking a Senior Brand Manager to lead the development and execution of growth plans for the vibrant Vodka & Tequila portfolio across Southeast Asia.

**About the Role** As a Senior Brand Manager, you will translate consumer insights, pack-price architecture recommendations, and category priorities into high-impact marketing programs that deliver business and brand performance.

**Key Responsibilities**

### Brand Growth & Performance

- Drive growth of assigned brands through effective planning and execution.

- Monitor brand performance including NSV, ROI, Volume, market share, and equity metrics.

- Identify growth opportunities and recommend corrective actions where necessary.

- Deliver annual brand growth plans aligned to category priorities.

### Campaign & Activation Excellence

- Lead end-to-end implementation of campaigns across SEA markets.

- Ensure campaigns are executed with excellence, consistency, and speed.

- Adapt global assets for local relevance while preserving brand positioning.

- Manage launch plans, activations, and promotional initiatives.

### Consumer & Commercial Integration

- Partner with Commercial and BU Marketing teams to translate strategies into executable plans.

- Support customer activation programs and key business priorities.

- Ensure marketing activities align with commercial objectives and market dynamics.

### Innovation & Portfolio Deployment

- Lead execution of innovation launches and portfolio initiatives.

- Work with the Innovation team to bring the RTD portfolio to life.

- Coordinate cross-functional teams to ensure successful commercialization.

- Support deployment of pack-price architecture initiatives and premiumisation plans.

### Performance & Learning

- Track campaign effectiveness and brand performance metrics.

- Drive post-campaign evaluations and learning agendas.

- Share best practices and successful activations across SEA markets.

- Contribute to continuous improvement of marketing effectiveness.

**Requirements**

- Relevant experience in marketing or a related field.

- Strong understanding of consumer insights, market trends, and brand performance metrics.

- Excellent project management and communication skills.

## Skills

### Required
- marketing strategy
- brand management
- consumer insights
- campaign execution
- project management

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Source: [Apply at diageo.wd3.myworkdayjobs.com](https://diageo.wd3.myworkdayjobs.com/en-US/Diageo_Careers/job/Bangkok-Thailand/Senior-Brand-Manager_JR1127688?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)