# Manager, Media Planning & Strategy

**Company**: DEPT
**Location**: Remote, US
**Work arrangement**: remote
**Experience**: senior
**Job type**: full-time
**Salary**: $75,000-$95,000 USD
**Category**: Marketing
**Industry**: Technology

**Apply**: https://job-boards.greenhouse.io/dept/jobs/8383398?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/job/manager-media-planning-and-strategy-516c0b71-222/

## Description

We are a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA.

We believe that real media impact comes from having a holistic understanding of consumers, culture, channels, content and commerce. As a Senior Manager, Integrated Media Strategy & Planning, you will serve as a trusted advisor for internal cross-functional team members and external partners, becoming a steward of integrated planning and strategy core practices and solutions.

**Responsibilities:**

**Planning**

- Develop integrated media plans across D2C and retail marketplace business models.

- Translate research insights into actionable media plans using tools like GWI, eMarketer, Pathmatics, Similarweb, and client or platform data.

- Build full-funnel, channel-agnostic media plans using both CPC- and CPM-based investment frameworks.

- Develop audience-first communication plans, including budget allocation, KPI frameworks, channel selection, and partner recommendations.

- Align campaign planning with product launch calendars, retail media opportunities, and promotional moments across key U.S. retailers.

- Apply a strong working knowledge of Amazon Ads to support retail and performance-focused planning efforts.

- Maintain awareness of global retail and go-to-market considerations to inform planning for international expansion and multi-market execution.

**Collaboration**

- Serve as a dependable thought partner to strategy leads, helping to operationalize strategic planning frameworks and guide planning through to activation.

- Work closely with cross-functional team members across Client Services, Media Activation, Data Science, and Creative to deliver connected plans and ensure seamless campaign execution.

- Navigate complexity across platforms, stakeholders, and business models, and translate that complexity into clear, actionable plans.

- Present and articulate planning recommendations clearly to both internal and external stakeholders with confidence.

- Boost morale and contribute to an inclusive, supportive team culture.

**Requirements:**

- 4+ years of hands-on experience in media planning and strategy, with an emphasis on digital media buying.

- 2+ years of experience using planning and research tools such as GWI, Pathmatics, Comscore, eMarketer.

- 2+ years of client-facing and team management experience.

- Strong familiarity with Amazon’s retail media solutions; knowledge of Best Buy, Target, Walmart, and other retail platforms is a strong plus.

- Proven experience planning across both CPC and CPM channels.

- Strong understanding of audience segmentation, full-funnel planning, and measurement frameworks.

- Ability to clearly and concisely articulate a persuasive point of view.

- A curious and creative mindset, while also rigorous and analytical.

- Strong collaboration, client relationship building, and leadership skills.

**Benefits:**

- Remote-first organization

- Equal opportunity employer

- Commitment to diversity, equity, and inclusion

- B Corp-certified company

**Salary:**

- $75,000-$95,000 USD per year

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## Skills

### Required
- Media Planning
- Strategy
- Digital Media Buying
- GWI
- eMarketer
- Pathmatics
- Amazon Ads

### Nice to have
- Best Buy Ads
- Walmart Connect
- Target Roundel

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/dept/jobs/8383398?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)