# Global Paid Search Marketing Manager

**Company**: Okta
**Location**: Bellevue, Washington; Chicago, Illinois; Toronto, Ontario, Canada, WA, IL, ON
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Salary**: $132,000-$181,500 USD
**Category**: Marketing
**Industry**: Technology

**Apply**: https://job-boards.greenhouse.io/okta/jobs/8099186?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_50acfbd4-371

## Description

Okta is seeking a highly analytical and forward-thinking Global Paid Search Marketing Manager to join our Global Digital Acquisition Team.

In this role, you will own the evolution of our search portfolio, implementing advanced Value-Based Bidding (VBB) models that align search spend directly with downstream pipeline value. You will leverage cutting-edge AI capabilities and robust statistical testing to maintain complete visibility over all in-market campaigns, ensuring every dollar spent is backed by data and optimised for maximum business impact.

Key responsibilities:

- Develop and execute comprehensive, AI-driven paid search strategies across Google Ads and Bing Ads.

- Lead the transition to and optimisation of Value-Based Bidding (VBB) models to prioritise high-value pipeline and revenue.

- Leverage AI and machine learning capabilities within search platforms to scale performance and uncover hidden demand.

- Design, execute, and analyse structured A/B and multivariate tests.

- Maintain a unified, real-time view of all in-market campaigns and deliver clear, executive-ready reporting.

- Collaborate with Marketing Operations and Digital Analytics teams to ensure seamless integration with CRM platforms and marketing automation.

- Conduct advanced keyword research, competitive benchmarking, and audience segmentation.

- Identify opportunities for workflow automation, scripting, and process improvement.

Qualifications:

- BA or BS in Marketing, Business, Economics, Mathematics, Statistics, or a related analytical field.

- 3–5 years of hands-on experience managing enterprise-level, full-funnel paid search campaigns.

- Exceptional analytical skills with a proven track record of using statistical significance models.

- Strong experience implementing and optimising Value-Based Bidding (VBB) and offline conversion feedback loops.

- Practical experience leveraging AI-driven search features, automated bidding algorithms, and predictive analytics tools.

- Deep expertise in Google Ads, Bing Ads, Salesforce, Marketo, and advanced web analytics platforms.

- Strong project management skills with the ability to translate complex data points into clear insights.

## Skills

### Required
- Google Ads
- Bing Ads
- Salesforce
- Marketo
- Value-Based Bidding (VBB)
- AI-driven search features
- Statistical significance models
- Predictive analytics tools

### Nice to have
- B2B SaaS marketing

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/okta/jobs/8099186?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)