# Marketing and Market Research

**Company**: Pfizer
**Category**: Marketing
**Industry**: Healthcare

**Apply**: https://pfizer.wd1.myworkdayjobs.com/en-US/PfizerCareers/job/China---Beijing---Beijing/-_4959598?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_509d2954-17f

## Description

We are seeking a Marketing and Market Research professional to assist in developing a brand plan to achieve business objectives.

Responsibilities include:

- Supporting the development of short and medium-term marketing plans to meet or exceed business objectives

- Managing brand strategy, marketing activities, KOL engagement, and budget management

- Monitoring the local competitive environment to identify business threats and opportunities

- Developing and executing marketing activities to meet brand objectives

- Creating promotion materials to support marketing strategies

- Maintaining and updating brand information and knowledge

- Independently managing budgets for marketing projects

The successful candidate will also lead conversations with different stakeholders to achieve brand objectives, including:

- Developing good communication with the sales department

- Providing ad-hoc support to the sales organisation

- Establishing good relationships with other functions

- Contributing to extra and inter-team collaboration

- Understanding key customers' needs and maintaining good relationships with national opinion leaders and key customers

## Skills

### Required
- marketing strategy
- budget management
- KOL engagement
- brand strategy

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Source: [Apply at pfizer.wd1.myworkdayjobs.com](https://pfizer.wd1.myworkdayjobs.com/en-US/PfizerCareers/job/China---Beijing---Beijing/-_4959598?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)