# Field Marketing Manager

**Company**: Anthropic
**Location**: San Francisco, CA
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Salary**: $255,000-$320,000 USD
**Category**: Marketing
**Industry**: Technology
**Wikidata**: https://www.wikidata.org/wiki/Q116758847

**Apply**: https://job-boards.greenhouse.io/anthropic/jobs/5271303008?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_508699e1-9d7

## Description

We are looking for a high-energy, results-driven Field Marketing Manager to own and scale our field marketing strategy across North America.

In this role, you will be the driving force behind regional events and programs that build pipelines and accelerate revenue through in-person and virtual experiences.

## Key Responsibilities

### Field Event Strategy & Execution

- Own the end-to-end strategy, planning, and execution of field events across North America , including executive dinners, roundtables, workshops, regional conferences, and roadshows.

- Build and manage a regional field marketing calendar in close coordination with sales leadership and demand generation.

- Identify and prioritize the markets, accounts, and formats that will have the greatest impact on pipeline and deal acceleration.

- Manage sponsorships, venue relationships, speakers, and third-party event investments end to end.

### Pipeline Generation & Accountability

- Drive measurable pipeline and revenue impact from every program , own pipeline targets tied to field marketing in North America.

- Develop pre-event, day-of, and post-event engagement strategies that maximize registration-to-attendance conversion and sales follow-up.

- Work hand-in-hand with sales and BDR teams to build targeted invite lists and ensure strong attendance from priority accounts.

- Track and report on program ROI, pipeline sourced and influenced, and attendee engagement metrics.

### Cross-Functional Collaboration

- Serve as the primary field marketing point of contact for North America sales leadership, ensuring programs align with territory plans and revenue goals.

- Coordinate with demand generation, content, product marketing, and brand teams to create compelling event collateral, messaging, and follow-up assets.

- Bring field insights back to the broader marketing team to inform campaign strategy and messaging.

### Operational Excellence

- Manage field marketing budgets with a bias toward efficiency and measurable outcomes.

- Maintain project plans, timelines, vendor relationships, and logistics with high attention to detail.

- Build scalable, repeatable playbooks for field programs that can be replicated across regions and segments.

## Requirements

- A proven track record of driving pipeline through field programs , thinking in terms of pipeline and revenue, not just attendance.

- A highly self-directed and execution-oriented mindset , moving fast, taking ownership, and not waiting to be told what to do.

- Strong project management skills with the ability to juggle multiple programs, regions, and stakeholders simultaneously.

- Deep experience working cross-functionally with sales, BDR, and demand generation teams.

- Excellent communication skills , equally effective influencing sales leaders and collaborating with marketing peers.

- Comfort with the event and marketing tech stack (Salesforce, HubSpot/Marketo, Splash/Eventbrite, 6sense, or similar).

## Preferred Qualifications

- 7+ years of field marketing or event marketing experience in B2B SaaS , experience at a late-stage technology startup or hyper-growth public technology company is required.

- ABM experience and comfort using intent data to drive targeted event and account strategies.

- Experience at a high-growth startup or scale-up where speed and resourcefulness are table stakes.

- Experience supporting enterprise and strategic sales segments with high-touch, executive-level programs.

## Logistics

- Annual Salary: $255,000-$320,000 USD.

- Minimum education: Bachelor’s degree or an equivalent combination of education, training, and/or experience.

- Required field of study: A field relevant to the role as demonstrated through coursework, training, or professional experience.

- Location-based hybrid policy: Currently, we expect all staff to be in one of our offices at least 25% of the time.

- Visa sponsorship: We do sponsor visas.

## Skills

### Required
- field marketing
- event marketing
- pipeline generation
- sales alignment
- marketing tech stack

### Nice to have
- ABM
- intent data
- high-growth startup
- enterprise sales

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/anthropic/jobs/5271303008?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)