# Senior Marketing Manager

**Company**: Future
**Location**: London
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Media

**Apply**: https://apply.workable.com/j/2FED34330E
**Canonical**: https://yubhub.co/jobs/job_4f9cc5b0-c5d

## Description

The Subscriptions Marketing team is the growth engine of Future's direct-to-consumer business, responsible for building strong, lasting relationships between our audiences and our specialist brands.

As a Senior Marketing Manager, you will lead marketing across a portfolio of brands, shaping how they show up in market through high-quality, insight-led campaigns. These campaigns will drive both brand equity and subscriber growth.

You'll combine creative judgement with commercial thinking, owning campaign direction, developing your team, and ensuring everything we deliver is distinctive, effective, and aligned to our premium positioning.

**Brand & Campaign Leadership**

- Own brand representation across all marketing touchpoints, ensuring consistency, quality, and a clear voice.

- Lead proposition development, messaging, and integrated campaign planning across multiple brands.

- Set and elevate creative standards, guiding concepts, execution, and overall campaign quality.

- Deliver multi-channel campaigns that balance brand-building with commercial performance.

**Innovation & Growth**

- Bring fresh, original thinking to campaigns, formats, and channels.

- Drive a structured test-and-learn approach across creative, messaging, and activity.

- Identify and develop new opportunities, partnerships, and ways to reach and engage audiences.

- Champion the use of AI to enhance creative development, speed up production, and unlock new ways of working.

**Leadership & Collaboration**

- Manage and develop team members, setting high standards and improving output.

- Act as a key partner to Brand, Editorial, Growth, and Product teams, ensuring alignment and impact.

- Use audience insight and data to shape more effective, resonant marketing.

- Lead on ad-hoc strategic projects and business-critical initiatives as required (e.g. DMCCA or regulatory changes).

**Experience that will put you ahead of the curve**

- Strong experience in brand-led marketing within subscriptions, media, publishing, or D2C.

- Proven track record of delivering high-quality campaigns that drive both brand and growth.

- Excellent creative judgement and the ability to elevate work across channels.

- Experience managing and developing a team.

- Commercially aware, with an understanding of performance metrics (CAC, LTV, ROI).

- Experience using AI tools to improve marketing output, efficiency, or insight generation.

**What's in it for you**

This is a Hybrid role from our London Office, working three days from the office, two from home

- Uncapped leave, because we trust you to manage your workload and time

- When we hit our targets, enjoy a share of our profits with a bonus

- Refer a friend and get rewarded when they join Future

- Well-being support with access to our Colleague Assistant Programmes

- Opportunity to purchase shares in Future, with our Share Incentive Plan

## Skills

### Required
- brand-led marketing
- subscriptions
- media
- publishing
- D2C
- creative judgement
- commercial thinking
- AI tools
- marketing output
- efficiency
- insight generation